- Aircards and Bandit Wines join forces to launch AR Connected Pack Experience, revolutionising consumer engagement in the wine industry.
- Consumers can unlock immersive digital content by scanning QR codes on Bandit Wine packaging, including interactive tasting notes and behind-the-scenes footage, enhancing their appreciation for the brand.
Aircards, an augmented reality (AR) technology company, has joined forces with Bandit Wines to introduce an immersive AR Connected Pack Experience.
Immersive consumer engagement
The AR Connected Pack Experience utilises Aircards’ cutting-edge AR technology to bring the world of Bandit Wines to life through the use of smartphones or tablets. By simply scanning a QR code on specially marked Bandit Wine packaging, consumers can unlock a virtual portal to explore a variety of digital content, including interactive tasting notes, behind-the-scenes footage of the winemaking process, and even personalised messages from the winemakers themselves.
This collaborative effort between Aircards and Bandit Wines represents a significant leap forward in the realm of consumer engagement and brand storytelling. By leveraging AR technology, both companies are able to create an immersive and memorable experience for wine enthusiasts, allowing them to connect with the brand on a deeper level and gain a greater appreciation for the craftsmanship behind each bottle of wine.
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Enhanced brand storytelling
“We are thrilled to partner with Bandit Wines to bring this exciting AR Connected Pack Experience to consumers,” said Michael Watson, CEO of Aircards. “By combining our expertise in AR technology with Bandit Wines’ commitment to innovation, we are able to deliver a truly unique and immersive experience that will delight wine lovers and enhance their enjoyment of the brand.”
Similarly, Bandit Wines is excited about the opportunities that this partnership presents for engaging with consumers in new and innovative ways.
“At Bandit Wines, we are always looking for ways to innovate and elevate the consumer experience,” said Jane Smith, Marketing Director at Bandit Wines. “Partnering with Aircards to launch this AR Connected Pack Experience allows us to create a dynamic and interactive platform for sharing our story and connecting with our customers in a meaningful way.”
The AR Connected Pack Experience is now available on select Bandit Wine packaging, with plans to expand to additional products in the future. As the demand for immersive and interactive brand experiences continues to grow, partnerships like this one between Aircards and Bandit Wines are poised to reshape the way consumers engage with their favorite brands.
