Smaller ad-tech firms are alarmed by Google’s Privacy Sandbox, fearing it may grant the tech giant unfair market control and disadvantage smaller players due to adaptation costs and technological disparities.
Browsing: third-party cookies
Knowing the difference between first-party and third-party cookies helps make better decisions about online privacy.
Blocking third-party cookies offers significant privacy benefits, however, it comes with trade-offs as well.
Third-party cookies are stored in the same way as first-party cookies while the key difference is who places them and what they are used for.
Whether or not to block third-party cookies depends on how much you value privacy protection and a personalised experience. If…
Third-party cookies have become an integral part of the digital advertising ecosystem, but have also sparked debates about privacy, user…
Google reversed its pledge to phase out third-party cookies in Chrome, instead introducing a new experience.