Smaller ad-tech firms fear Google's Privacy Sandbox may grant the tech giant unfair market control and disadvantage smaller players.
THIRD-PARTY COOKIES
Knowing the difference between first-party and third-party cookies helps make better decisions about online privacy.
Blocking third-party cookies offers significant privacy benefits, however, it comes with trade-offs as well.
Third-party cookies are stored in the same way as first-party cookies while the key difference is who places them and what they are used for.
Third-party cookies are used to track a user's activities and interests across multiple websites for AD targeting and personalised content.
Third-party cookies are small pieces of data created by websites other than the one you are currently visiting.
Google reversed its pledge to phase out third-party cookies in Chrome, instead introducing a new experience.
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