Global smartphone shipments grew 4 % in 4Q 25 with Apple leading the market for the third year, supported by strong iPhone 17 demand.
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Apple and Google struck a multi-year AI partnership where Google’s Gemini models will power the next generation of Siri and more.
Apple has launched Creator Studio, a bundled subscription of pro creative apps with AI features to boost services revenue.
Apple led the global smartphone market in 2025 with a 20 % share as shipments grew 2 %, but industry headwinds may slow growth in 2026.
Apple partners with Google to integrate Gemini AI models into Siri, enhancing Apple’s voice assistant with Google’s advanced AI technology.
Apple sends new cyber-threat alerts to users in 84 countries, warning of potential state-backed hacking attempts.
Singapore’s police have instructed Apple and Google to prevent impersonation of government agencies on iMessage and Google Messages.
Apple introduces refreshed MacBook Pro, iPad Pro, and Vision Pro headset, with focus on creative professionals.
Wearable band shipments hit 50.2 million in Q2 2025, while smartwatches drive most of the market’s US$40 billion value.
Apple launches the ultra-thin iPhone Air at 5.6 mm and signals foldable design direction, with top engineering credibility.
Google’s Pixel enters global top-five in premium smartphones as the segment outpaces overall market growth.
UK push for an Apple iCloud backdoor sparks global privacy clash as Apple resists demands and takes the fight to a tribunal.