Browsing: Alexa

Balancing AI’s data capture benefits and privacy concerns requires transparency and consumer education, with clear opt-in options.

Amazon is poised to revolutionize its Alexa voice assistant with a cutting-edge AI upgrade, set to launch later this year. This revamped Alexa will not be part of the Amazon Prime suite but will instead require a new, separate subscription fee. The move is aimed at offsetting the high costs of incorporating advanced AI technologies and ensuring profitability in the competitive tech market. This strategic shift underscores Amazon’s commitment to leveraging AI, as it responds to burgeoning competition from tech giants like OpenAI and Google, and enhances its suite of consumer tech products.