- Galaxy S25 Edge is just 5.8mm thick – thinner than any S25 sibling or even the iPhone 6
- Samsung launches ‘New Galaxy Club’ to lure customers into annual upgrades
What happened: Galaxy S25 Edge debuts as Samsung’s thinnest phone yet
Samsung has launched a new version of its flagship phone – the Galaxy S25 Edge. This comes just months after unveiling the rest of the S25 series. The standout feature? It’s a mere 5.8mm thick. That makes it the thinnest model in the lineup. It’s even slimmer than Apple’s iPhone 6, infamous for its “bendgate” controversy.
This extreme thinness comes with trade-offs. To achieve the design, Samsung reduced the battery capacity to 3,900 mAh. The base S25 has 4,000 mAh, and the S25 Ultra reaches 5,000 mAh. Samsung also replaced the triple- and quad-camera arrays with a simpler dual-camera setup. In terms of hardware, the Edge is a trimmed-down version of its siblings. It offers up to 512GB of storage and 12GB of RAM. The Ultra, by comparison, boasts 1TB of storage and 16GB of RAM. However, all models use the same Snapdragon 8 Gen 3 (Elite Edition) chipset. They also share Wi-Fi 7 support and the latest Android OS version. This ensures consistent performance and connectivity across the lineup.
Samsung claims the Edge goes “beyond slim” and calls it a feat of engineering. Though pared back, it’s pitched as a premium lifestyle device. The focus is on looks and portability, not raw power. TM Roh, head of Samsung’s device experience division, praised the innovation. He said the S25 Edge “illustrates a commitment to overcoming barriers” and advances mobile design.
Also read: Samsung’s Q1 profit rises on Galaxy S25 sales, but chip division struggles
Also read: Samsung edges out rivals in global smartphone shipments
Why it is important
Samsung’s push to go “beyond slim” signals a shift in design priorities. By focusing on form over firepower, the S25 Edge positions itself as a premium fashion-forward device rather than a power user’s workhorse. It challenges the notion that every flagship must be fully specced.
To drive adoption, Samsung also launched the New Galaxy Club in the UK. This loyalty scheme allows buyers to upgrade their phone annually, with Samsung promising to buy back the old one at half its original price. Customers make a 10% down payment and spread the rest over 24 months, subject to credit checks.
The move is designed to combat stagnating upgrade cycles, where users hold onto devices for longer. Samsung’s offer also includes perks like £50 vouchers, referral rewards, and device insurance – all designed to keep customers within its ecosystem. While not revolutionary, it’s a clever marketing play to maintain momentum in a maturing market.
