- Ric Flair debuts tokenised sticker pack on Telegram.
- Project aims to boost community engagement.
What happened: Tokenised sticker launch on telegram
On 9 April 2025, legendary wrestler Ric Flair launched a tokenised sticker pack on Telegram. The pack features animated and static designs of Flair and his famous catchphrases. Spokespeople said they may reward early sticker holders with future perks but gave no details. Flair said Telegram offers a fast, global platform for community engagement. He added the stickers reflect energy, personality and culture in digital form.
The project follows his 2024 WOOOOO memecoin launch, which saw limited trading activity. That memecoin remains controlled by a single address holding over seventy per cent of tokens. Flair retired in 2022 after a long professional wrestling career. The stickers join his existing merchandise on his official store and Amazon. Users can access the pack via a link on Flair’s official Telegram channel. The launch marks the latest celebrity tokenised social project on the platform. It follows other launches by sports figures seeking digital engagement with fans. Telegram users can install the pack free of charge. Spokespeople said full reward details will appear on the channel soon.
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Why it’s important
Ric Flair’s sticker launch highlights a growing trend of tokenised social projects on messaging apps. The move shows how celebrities engage fans directly. Tokenised stickers offer new revenue streams and fan incentives. Telegram’s support for tokenisation may attract more creators. This launch may prompt other public figures to follow suit. It demonstrates the potential of blockchain in digital marketing.
Fans may gain exclusive perks for early participation. The project underscores the role of community in tokenised initiatives. It also shows how messaging apps evolve beyond chat. Brands can use stickers to strengthen fan loyalty. Tokenisation can track ownership and reward engagement. This model can extend to music, sports and entertainment. It provides a blueprint for future digital asset launches. The project may influence platform features and regulations. It also raises questions on token utility and value. Stakeholders can observe adoption metrics and user feedback. Overall, the launch marks a step in digital fan engagement.
