What is network optimisation in telecoms?

  • Network optimisation involves enhancing the efficiency, performance, and reliability of telecommunications networks.
  • It encompasses various techniques, including capacity planning, traffic management, and resource allocation.
  • Network optimisation is crucial for meeting growing demands, improving user experience, and minimising operational costs.

As the demand for data-intensive applications, such as streaming, gaming, and IoT, continues to surge, telecom providers face mounting pressure to ensure their networks remain robust, responsive, and scalable. Network optimisation emerges as a critical imperative for operators striving to deliver seamless connectivity, superior performance, and cost-effective services.

The significance of network optimisation

Network optimisation plays a role in enhancing the performance and efficiency of telecommunications networks. By fine-tuning network parameters, optimising routing protocols, and minimising latency, operators can ensure faster data transmission, reduced packet loss, and improved overall quality of service (QoS). For instance, Verizon has implemented advanced optimisation techniques in its 5G network, utilising beamforming and dynamic spectrum sharing to enhance coverage and capacity, delivering high-speed connectivity even in densely populated areas.

Network optimisation enables operators to scale their infrastructure efficiently, accommodate increasing traffic volumes, and preempt congestion-related issues. AT&T leverages predictive analytics and machine learning algorithms to anticipate network congestion and dynamically allocate resources, ensuring uninterrupted service delivery during peak usage periods.

Effective network optimisation strategies can yield significant cost savings for telecom operators. By maximising resource utilisation, optimising energy consumption, and streamlining network architecture, providers can minimise capital and operational expenditures.

Also read: IBM expands services to Cisco for better SD-WAN performance

Methodologies and techniques

Capacity planning is a fundamental aspect of network optimisation, involving the allocation of resources to meet current and future demands. By analysing traffic patterns, subscriber growth projections, and usage trends, operators can determine optimal capacity requirements and strategically expand their infrastructure.

Effective traffic management is essential for optimising network performance and prioritising critical data flows. Through techniques such as Quality of Service (QoS) policies, traffic shaping, and packet prioritisation, operators can allocate network resources based on application requirements and user preferences. Orange leverages SDN and network slicing technologies to dynamically allocate resources and prioritise mission-critical applications, ensuring consistent performance and seamless user experience across its global network.

Radio frequency (RF) optimisation focuses on optimising radio frequency parameters to enhance coverage, capacity, and signal quality within wireless networks. This includes fine-tuning antenna configurations, adjusting transmit power levels, and mitigating interference sources to optimise signal propagation and minimise noise.

Also read: How does cloud computing help IoT devices?

Real-world applications

As the rollout of 5G networks accelerates worldwide, network optimisation becomes paramount for unlocking the full potential of this transformative technology. 5G networks demand ultra-low latency, high reliability, and massive connectivity, necessitating advanced optimisation techniques such as network slicing, edge computing, and beamforming. For example, China Mobile collaborates with Huawei to deploy AI-driven network optimisation solutions, leveraging machine learning algorithms to automate network optimisation and enhance 5G performance, reliability, and coverage.

Also read: Major Chinese telecom companies shift focus to AI

Content delivery optimisation aims to streamline the distribution of digital content, such as video streaming, software updates, and multimedia files, across telecom networks. By deploying content delivery networks (CDNs), caching servers, and edge computing infrastructure, operators can reduce latency, alleviate network congestion, and enhance user experience.

With the proliferation of IoT devices and applications, IoT network optimisation becomes increasingly critical for supporting diverse use cases, from smart cities to industrial automation. IoT networks require low-power, wide-area connectivity, optimised for intermittent communication and massive device scalability. Orange Business Services offers IoT network optimisation solutions, leveraging LPWAN technologies and edge computing capabilities to optimise IoT connectivity, reduce power consumption, and enhance device performance, enabling innovative IoT applications and services.


Lydia Luo

Lydia Luo, an intern reporter at BTW media dedicated in IT infrastructure. She graduated from Shanghai University of International Business and Economics. Send tips to j.y.luo@btw.media.

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