- Dan Neary leaves Meta after over 12 years in leadership
- He will remain for a few months to assist in the transition
What happened: Dan Neary departs from Meta APAC leadership
Dan Neary, Meta’s vice president for the Asia-Pacific (APAC) region, has announced his departure after over 12 years with the company. In a LinkedIn post, Neary confirmed that he would remain for a few months to ensure a smooth transition before stepping away.
Neary expressed gratitude for his time at Meta, acknowledging the leadership of Nicola Mendelsohn and Carolyn Everson. He also credited his colleagues and partners for their contributions to his professional growth. Reflecting on his role, he highlighted Meta’s influence in supporting businesses of all sizes, shaping trends like live shopping and business messaging.
Before joining Meta in 2013, Neary held leadership roles at Skype, eBay, and Vendio Services. His tenure saw Meta’s platforms, including Facebook, Instagram, and WhatsApp, expand significantly in APAC. According to a 2024 We Are Social and Meltwater study, Facebook’s potential reach in the region stood at 2.28 billion users, with high engagement in countries like the Philippines and Vietnam.
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Why it’s important
Neary’s departure marks a significant leadership change for Meta in APAC, a region that has played a crucial role in the company’s growth. His tenure saw the expansion of Meta’s platforms, with Facebook, Instagram, and WhatsApp becoming widely used for business and communication.
The APAC market remains vital for Meta, with high user engagement and advertising potential. The company’s platforms continue to influence digital marketing, business growth, and social media trends. Meta’s Facebook alone reached 2.28 billion potential users, making it one of the most widely used social networks in the region.
His exit follows other leadership shifts at Meta as the company adapts to changes in the tech landscape. As Meta appoints a successor, the company’s future strategy in APAC, particularly in business messaging and digital commerce, will be closely watched.
