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    Home » HPE outlines AI sustainability strategy
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    HPE outlines AI sustainability strategy

    By Rita HuMay 27, 2025No Comments2 Mins Read
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    • HPE’s John Frey introduces five-point plan for sustainable AI infrastructure
    • Plan emphasises early integration of sustainability in AI development

    What happened: HPE’s John Frey unveils five-point plan to cut AI infrastructure emissions

    Dr John Frey, Chief Technologist for Sustainable Transformation at Hewlett Packard Enterprise (HPE), has unveiled a five-point plan aimed at reducing emissions from AI infrastructure. The plan addresses the escalating energy demands associated with AI’s rapid growth and the resulting increase in data centre rack densities. Frey emphasised the importance of integrating sustainability from the outset of AI development, stating that many companies attempt to add sustainability measures late in the process. He advocates for a proactive approach, embedding efficiency into IT systems from the beginning.

    Frey’s experience spans over two decades, during which he has collaborated with numerous organisations to promote sustainable IT practices. The five principles outlined in his plan focus on designing AI infrastructure that is both efficient and sustainable, addressing the challenges posed by the significant energy consumption of AI technologies.

    Also read: HPE adds on-prem virtual private cloud to Aruba Central
    Also read: EU greenlights HPE’s $14B Juniper Networks acquisition

    Why it’s important

    The introduction of HPE’s five-point plan by Dr John Frey underscores the growing concern over the environmental impact of AI infrastructure. As AI technologies continue to expand, so does the energy required to support them, leading to increased emissions. By advocating for sustainability to be a foundational aspect of AI development, HPE aims to address these concerns proactively.

    This approach not only aligns with global sustainability goals but also positions HPE as a leader in responsible AI infrastructure development. The plan’s emphasis on early integration of sustainable practices could serve as a model for other organisations seeking to balance technological advancement with environmental responsibility. As the demand for AI capabilities grows, strategies like HPE’s are crucial in ensuring that progress does not come at the expense of the planet.

    AI infrastructure emissions reduction HPE John Frey Sustainability
    Rita Hu

    Rita is an community engagement specialist at BTW Media, having studied Global Fashion Management at University of Leeds. Contact her at r.hu@btw.media.

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