Alphabet reports new Arm-based chip used in Spotify cloud

  • Google Cloud announce using new chip from Arm Holdings for screaming services.
  • The first chip that is fully google-designed added to the google infrastructure portfolio.

What happened

Google Cloud, a division of Alphabet Inc., announced on Wednesday that Spotify and Paramount Global are utilizing its new chip. This chip, called Axion, is a central processing unit (CPU) developed with technology from Arm Holdings. Google has made the Axion chip available to all customers on its cloud service. The company aims to compete for software developers’ budgets against established products from Intel and Advanced Micro Devices.

By offering this innovative chip, Google joins other major cloud computing firms in integrating Arm technology. The introduction of the Axion chip reflects Google’s commitment to enhancing its cloud offerings and catering to the needs of its customers in the streaming industry. This development could significantly influence the competitive landscape of cloud services, as companies seek advanced solutions to support their operations.

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Why it’s important

Google’s new Arm-based Axion chip marks a significant advancement in cloud computing technology. Designed to enhance performance, the chip supports high-demand streaming services like Spotify and Paramount Global. By utilizing Arm technology, Google aims to improve efficiency and reduce costs for its cloud customers.

The Axion chip enables better processing power for software developers, allowing them to build and deploy applications more effectively. This innovation positions Google Cloud to compete directly with traditional chip makers like Intel and AMD. The chip’s architecture offers advantages in power consumption and scalability, crucial for modern cloud applications.

Moreover, by making the Axion chip available to all customers, Google enhances its cloud service offerings. This move attracts more businesses seeking reliable and efficient computing solutions. The significance of this chip extends beyond Google; it also reflects a broader trend of cloud providers adopting specialized hardware to meet evolving industry demands. Ultimately, the Axion chip strengthens Google Cloud’s competitive edge in the rapidly growing cloud market.

Bingxin-Lan

Bingxin Lan

Bingxin Lan is a journalist at Blue Tech Wave specialising in AI and Internet governance. She graduated from the University of California, irvine. Send tips to b.lan@btw.media.

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