- Taboola has landed a significant partnership with tech behemoth Apple to integrate native advertising into the Apple News and Apple Stocks apps. The announcement, made on Tuesday, resulted in an impressive nearly 11% surge in Taboola’s share prices.
- This partnership is a significant win for Taboola, providing the company with a prominent platform to showcase its advertising prowess. The collaboration with Apple not only boosts Taboola’s market credibility but also offers a robust channel for revenue generation. By managing native advertising on such high-traffic platforms as Apple News and Apple Stocks, Taboola can significantly expand its reach and influence in the digital advertising landscape.
OUR TAKE
Taboola landing that Apple partnership is huge news. It’s like the underdog of digital ads just got a major boost from the tech giant. I mean, Apple is notoriously tight-lipped about their ad revenue, but with eMarketer projecting them to hit $10 billion by 2024, you can see why Taboola would be eager to get a piece of that pie. And don’t forget, this is coming right after HSBC’s CEO Quinn stepped down, who had a pretty tumultuous run leading the bank through a pandemic and investor pushback. It just goes to show that in the world of business, partnerships and changes at the top can make all the difference.
–Miurio huang, BTW reporter
What happened
Taboola has landed a significant partnership with tech behemoth Apple to integrate native advertising into the Apple News and Apple Stocks apps. The announcement, made on July 17th, resulted in an impressive nearly 11% surge in Taboola’s share prices.
The New York-based digital advertising company will now oversee native advertising across both platforms on a global scale, marking a substantial enhancement to its portfolio of reselling contracts with one of the world’s most iconic brands. Authorised as an advertising reseller, Taboola will manage and sell ads that blend seamlessly with the content on these apps.
The integration will allow Taboola to sell ads within the feeds and articles for select publishers on Apple News and Apple Stocks, as detailed on Apple’s developer website. This deal, initially reported by Axios, represents a pivotal moment for both companies.
Apple, known for its reticence in disclosing specific advertising revenue figures, did not immediately respond to request for comment. However, analytics firm eMarketer projects that Apple’s advertising revenue could reach $10.34 billion by 2024.
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Why It’s important
This partnership is a significant win for Taboola, providing the company with a prominent platform to showcase its advertising prowess. The collaboration with Apple not only boosts Taboola’s market credibility but also offers a robust channel for revenue generation. By managing native advertising on such high-traffic platforms as Apple News and Apple Stocks, Taboola can significantly expand its reach and influence in the digital advertising landscape.
For Apple, this deal represents a strategic move to bolster its advertising business. According to Needham analysts, expanding its advertising operations could help Apple enhance its profit margins without increasing the prices of its devices. As Apple continues to diversify its revenue streams, tapping into the lucrative advertising market presents a promising avenue for sustained financial growth.
The synergy between Taboola and Apple underscores the growing importance of native advertising, which involves creating ads that seamlessly integrate with the platform’s content. This approach not only enhances user experience by delivering relevant and less intrusive ads but also boosts engagement and effectiveness for advertisers.
Moreover, this partnership aligns with the broader trend of tech companies exploring innovative ways to monetise their platforms beyond traditional revenue models. As digital advertising continues to evolve, collaborations like this one highlight the potential for significant advancements in how ads are delivered and consumed.
The Taboola-Apple deal is a landmark development in the digital advertising arena. It exemplifies the strategic maneuvers companies are making to capitalise on the burgeoning advertising market. With Taboola’s shares experiencing a notable surge, it’s clear that investors recognise the potential value this partnership holds. As the integration unfolds, it will be intriguing to observe how both companies leverage this collaboration to drive growth and innovation in the advertising space.
