NOW Money secures $4M investment to boost digital banking

  • Dubai-based NOW Money raises $4m in a new equity investment round.
  • The funds will be used to enhance digital banking services in the GCC.
  • The company focuses on financial inclusion for low-income migrant workers.

This $4 million investment is a game-changer. It’s not just about numbers; it’s about real people getting the financial tools they desperately need. NOW Money is leading the charge to make sure everyone, especially those often overlooked, gets a fair shot at financial stability. It’s heartening to see such tangible steps being taken towards true financial inclusion.
Dudu, BTW Reporter

Dubai’s NOW Money secures $4 million in new funding to expand its pioneering digital banking services, targeting financial inclusion for low-income workers in the GCC region.

Innovative FinTech secures significant funding

Dubai-based NOW Money, a pioneering FinTech firm specialising in inclusive banking, has successfully raised $4 million in its latest equity investment round. This funding, equivalent to approximately €3.7 million, marks the company’s second major funding effort since its acquisition by Mark Nutter and Nicolas Andine in 2023. The investment round was led by undisclosed parties who strongly support NOW Money’s mission and strategic vision.

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Focus on financial inclusion

NOW Money has established itself by offering secure and accessible digital banking solutions tailored for low-income workers within the Gulf Cooperation Council (GCC) region. These services are critical in an area where many low-income migrant workers often lack basic banking facilities. The newly secured funds will be directed towards scaling operations and enhancing the technological capabilities of NOW Money’s product offerings, particularly its mobile banking application.

Expert opinions on the impact

CEO Nicolas Andine expressed enthusiasm about the new investment, stating, “This funding underscores the confidence in NOW Money’s vision and the positive socio-economic impact we aim to achieve. It will be instrumental in accelerating our growth trajectory, fueling innovation, and advancing our mission of financial inclusion.”

Experts in the field highlight that NOW Money’s approach to financial services, including remittances, bill payments, and savings options via a multi-language mobile app, is crucial for improving the financial stability of low-income workers. The company’s commitment to financial literacy through in-person training further demonstrates its dedication to empowering the region’s most vulnerable groups.

Personal reflections on the future

The recent investment in NOW Money is a testament to the growing recognition of the need for inclusive financial services in the GCC region. By leveraging advanced technology and a transparent approach, NOW Money is not only providing essential banking services but also fostering financial education and literacy. This investment is a significant step towards a more inclusive financial future for low-income workers in the GCC.


Doris Du

Doris Du is an intern reporter at BTW Media. She graduated with a master's degree in Translating and Interpreting from The Hong Kong Polytechnic University. Send tips to

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