How to invest in Web3?

  • Nowadays, a few internet giants such as Google and Microsoft largely dominate the internet technology realm, while the concept of Web3 is gaining traction.
  • Web3 is creating a new ecosystem for the internet. The Web3 ecosystem is a new internet paradigm beyond the traditional Web 2.0 model. The Web3 ecosystem focuses on a more user-centric, open, decentralized internet experience.
  • Web 3.0 presents many investment possibilities where you can invest actively or passively. You can support blockchain startups or invest in Metaverse. 

Web3 is a phrase that refers to a new phase of the Internet built on decentralized blockchains — where businesses and content creators can control and monetize their data with the help of aggregation platforms like Google, Facebook, and Instagram.

In this guide, we’ll break down what Web3 is and share a few steps that can help you get started investing.

What is Web3?

Web3 is a decentralised internet that uses blockchain technology to secure and manage data. It is often described as the next generation of the Internet. A Web3 company is where web3 technology is used to provide digital services. Web3 technology is still in its early stages of development, but it has already made significant progress. To better understand what “Web3” means, we should walk through a condensed history of the Internet and explain the terms Web1, Web2, and Web3.

Web1 refers to the early days of the Internet. During this time, many businesses and content creators created their own websites to reach users all around the world. However, the sheer amount of content on the Internet made it difficult for users to find relevant products, services, and content.

Web2 saw the rise of big aggregation platforms like Google, Facebook, YouTube, and Instagram to help users easily find relevant content and sort through the noise of the Internet.

While Web2 allowed them to have greater reach, businesses and creators no longer had control over their data and were often at the mercy of the aggregators. A simple shift of the algorithm or an unexplained ban could cause a giant loss in revenue.

Web3 represents a future where businesses and content creators can reach audiences all over the world while maintaining control of their data. Instead of using aggregation platforms to build audiences, creators can use the blockchain to reach and monetize audiences and potential customers directly.

Also read: Who invented Web3? 

What is the Web3 ecosystem?

The Web3 ecosystem is built on blockchain technology. “Smart contract”  blockchains like Ethereum allow developers to create NFTs and decentralized protocols — which may form the backbone of Web3 in the future.

NFTs allow creators to monetize their audience directly. Instead of building audiences on platforms like Facebook and YouTube, NFTs allow creators to sell NFTs directly to their biggest supporters. These NFTs can come with benefits — such as access to a community and exclusive content!

Meanwhile, decentralized protocols allow a new approach to building a company. Protocols have the ability to airdrop tokens to early users — giving them a stake of the platform and a voice in future governing decisions. For example, in September 2020, Uniswap airdropped UNI tokens to early users. These UNI tokens grant voting rights and can increase in value as the Uniswap platform grows.

Also read: Web3 startups turn to accelerators in new crypto bull market

How to invest in Web3?

Let’s walk through a few different assets that will give you exposure to Web3.

1. Invest in Blockchain Startups

A promising blockchain startup can be a lucrative venture for investment. It is probably the best way to invest in web3. Research and identify startups with innovative solutions and solid teams. Investing early, such as through Initial Coin Offerings (ICOs) or as an angel investor, could offer substantial returns if the project succeeds. You can also invest in a local software company which already has cryptocurrency software development experience.

2. Invest in Stocks Involved With Web 3.0

Learning how to invest in web3 stocks will help you to make a profit from home. Putting your money into stocks of companies actively engaged in Web 3.0 technologies is one of the best web3 investments. Look for businesses exploring blockchain, decentralized applications, or other emerging tech. You can utilize online brokers to access and manage your stock investments easily.

3. Invest in Non-Fungible Tokens (NFTs)

NFTs have taken the digital world by storm. Investing in NFTs involves buying unique digital assets, often linked to art, collectibles, or virtual real estate. You should prioritize authenticity, research the artist or creator, and be mindful of trends in the NFT market. Some reliable NFT marketplaces are – OpenSea, Rarible, SuperRare and Nifty Gateway. You can also invest in NFT marketplaces and gain profit like buying the NFTBOX script and making platforms for users.

4. Invest in Cryptocurrencies

Let’s learn how to invest in web3 crypto – another good way to invest. Cryptocurrencies like Bitcoin and Ethereum are at the heart of Web 3.0. You can invest by buying and holding these digital assets, seeking growth in value over time. Explore decentralized finance (DeFi) platforms, where you can borrow and earn interest on your crypto holdings.

5. Invest in AI

Artificial Intelligence adds a new dimension to Web 3.0 innovations. Tech experts believe that AI can reshape industries and improve efficiencies. You can invest in AI-focused companies or AI-driven technologies.

6. Invest in the Metaverse

The Metaverse is an emerging concept where virtual and physical realities blend. Most tech giants are investing in Metaverse. You can also invest in metaverse technologies, virtual reality (VR), augmented reality (AR), and related digital experiences.


Iris Deng

Iris Deng, an intern reporter at BTW media dedicated in Fintech and Blockchain. She is studying English at Hangzhou Dianzi University. Send tips to

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