- Three-year partnership aims to simplify digital payments for UAE businesses
- PayPal integration will expand cross-border commerce for merchants in the UAE
What happened: e& enterprise and PayPal form strategic alliance
e& enterprise, the digital transformation unit of e&, has entered into a three-year partnership with PayPal to enhance the digital payments ecosystem for businesses in the UAE. The collaboration will utilise e& enterprise’s unified integration APIs, allowing businesses to easily incorporate PayPal as a payment option without the need for complex IT development. This integration will be available through e& enterprise’s Payments Gateway (EPG), which simplifies the process for merchants to accept PayPal payments.
The partnership aims to improve cross-border commerce, particularly for UAE-based merchants targeting international customers. The collaboration will also offer transparent payment options, enabling consumers to track transactions while supporting carbon offsets. With PayPal’s established global network, e& enterprise anticipates an increase in exports and higher authorisation rates for international payments.
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Why it’s important
This collaboration between e& enterprise and PayPal provides a significant boost to the digital payments infrastructure for businesses in the UAE. By simplifying the integration process through e& enterprise’s unified APIs, businesses can now offer PayPal as a payment option without heavy IT investment. This development is particularly beneficial for companies looking to expand their reach into international markets, as it facilitates cross-border payments with ease.
Merchants will benefit from PayPal’s trusted and widely recognised payment network, which can increase transaction authorisation rates and improve customer satisfaction. This partnership aligns with the growing trend of digital transformation, offering businesses in the UAE access to modern payment solutions that are crucial for competing in a global economy. The collaboration is expected to drive higher exports, benefiting both local businesses and international customers seeking convenient, secure payment options.
