Los Angeles-based food technology startup BetterBrand is making waves in the food industry with its innovative approach to refined carbs.
Los Angeles-based food technology startup BetterBrand is making waves in the food
industry with its innovative approach to refined carbs. The company recently closed a
$6 million Series A funding round at an impressive pre-money valuation of $170 million.
This achievement not only sets a record for female founders but also firmly establishes
BetterBrand as a dominant force in the food tech sector.
Led by founder and CEO Aimee C. Yang, BetterBrand has been on a remarkable
trajectory since its inception in 2021. Since then, the company has raised nearly $10
million in total funding.
Two Bananas for a Bagel
Their flagship product, the “Better Bagel,” has gained widespread recognition as a
groundbreaking alternative to traditional carb-heavy bagels. The Better Bagel is a
nutritional game-changer: with the net carb equivalent of just two banana slices, four
times the protein content of eggs, and the sugar content of a single stalk of celery.
The unique caloric profile comes from a blend of modified wheat starch, wheat protein
isolates, potato starch, prebiotic inulin fibre, extra virgin olive oil, yeast, sea salt, and
enzymes. The Better Bagel comes in a variety of delectable flavours, including classic,
everything, cinnamon, chocolate chip, pretzel, and sesame. The product is available
both online and at over 1,500 stores nationwide. You can even find their products on the
shelves of renowned retailers such as Whole Foods Market, Sprouts Farmers Market,
and Fresh Market.
Growth Projected to Go Through the Roof
BetterBrand’s impressive growth trajectory has been fuelled by an 800% year-over-year
increase from 2021 to 2022. The company remains steadfast in its commitment to
maintaining similar growth in the years to come. Notably, during its first five months on
the shelves of Whole Foods Market, BetterBrand achieved sales exceeding $1 million,
further solidifying its market presence.
With this latest funding round, BetterBrand is poised to accelerate its global expansion
and introduce an impressive line-up of 16 new products in the near future.
Michelin-starred Baker on Lead
Spearheaded by Michelin-starred baker Matthew McDonald, these new offerings
promise to deliver timeless flavours. This promise is backed by the company’s
innovative grain-changing technology.
The Series A funding was led by VERSO Capital, alongside participation from renowned
investors such as Gaingels Fund, Seven Seven Six by Alexis Ohanian, and Craft Lane.
Notable individuals also joined in supporting BetterBrand, including Cruise Founder and
CEO Kyle Vogt, venture capitalist Chris Hollod, and investors Jeff and Glenne Azoff.
High-profile backers, including Sean Thomas of the Wendy’s family, and actors Patrick
Schwarzenegger and Emmy Rossum, have also placed their bets on BetterBrand’svision.
BetterBrand’s ultimate mission is to challenge conventional perceptions of
carbohydrates and transform the way people approach their nutritional choices
worldwide. Under Aimee Yang’s leadership, the company is set to revolutionise the food
industry by combining health and taste in one innovative package.
As BetterBrand gears up to conquer new markets across North America and Europe, the
future looks brighter than ever for this female-led foodtech trailblazer. With their
continued dedication to healthier and better-tasting alternatives, BetterBrand is well-
positioned to leave a lasting and positive impact on the way we consume carbs.
