American Express’s Accertify partners with UK’s largest retailer, ASDA

  • ASDA, the UK’s largest retailer, has partnered with Accertify, an American Express company known for its fraud protection solutions.
  • The Accertify-ASDA partnership aims to prioritise automatic refunds and real-time machine learning models in fraud prevention, improving customer experience and operational performance.

The UK’s largest retailer, Associated Dairies (ASDA), and Accertify, an American Express company renowned for its all-inclusive fraud protection solutions, have forged a strategic partnership.

ASDA’s strategic alliance with Accertify

The impetus behind the Accertify-ASDA partnership is ASDA’s need to revamp its antiquated systems and enhance operational efficiency across its extensive network.

By integrating Accertify into its platform, ASDA will prioritise automatic refunds and real-time machine learning models in its fight against fraud. This technical advancement will not only enhance the customer experience but also improve operational KPIs and prevent eCommerce payment fraud.

Also read: Mastercard AI will analyse 1 trillion data points to combat fraud

Accertify’s global reach

Accertify is a renowned provider of chargeback management, payment gateway solutions, and fraud protection. Their comprehensive services, utilised by a diverse range of global clients, help businesses reduce overall fraud costs, streamline workflows, and enhance profitability.

The partnership between Accertify and ASDA, blending Accertify’s technological prowess with ASDA’s retail expertise, is poised to transform eCommerce fraud prevention. Leveraging Accertify’s automated solutions and machine learning capabilities, ASDA seeks to bolster the security and efficiency of its online transactions.

Also read: Finance platform Airwallex transforms team McLaren’s supply chain payments

Hear them out

Craig Parkinson, ASDA’s product manager said, “Accertify has long demonstrated it is a leader in machine learning-based fraud prevention and chargeback management.

“Leveraging Accertify’s capabilities and automation will enable us to further enhance the security of our online transactions and achieve our goals to better protect and serve our customers.”

On the other hand, Accertify President Mark Michelon responded, “As a leading UK retailer, having the right fraud prevention capabilities that can adapt to the evolving fraud landscape is critical for ASDA. We’re looking forward to working with ASDA to help create seamless customer experiences through our machine learning technology.”


Sylvia Shen

Sylvia Shen, a news reporter at BTW media dedicated in Fintech and Blockchain. She graduated from University of California, Davis. Send tips to

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