Close Menu
    Facebook LinkedIn YouTube Instagram X (Twitter)
    Blue Tech Wave Media
    Facebook LinkedIn YouTube Instagram X (Twitter)
    • Home
    • Leadership Alliance
    • Exclusives
    • Internet Governance
      • Regulation
      • Governance Bodies
      • Emerging Tech
    • IT Infrastructure
      • Networking
      • Cloud
      • Data Centres
    • Company Stories
      • Profiles
      • Startups
      • Tech Titans
      • Partner Content
    • Others
      • Fintech
        • Blockchain
        • Payments
        • Regulation
      • Tech Trends
        • AI
        • AR/VR
        • IoT
      • Video / Podcast
    Blue Tech Wave Media
    Home » American Express’s Accertify partners with UK’s largest retailer, ASDA
    Accertify ASDA partner
    Accertify ASDA partner
    Fintech

    American Express’s Accertify partners with UK’s largest retailer, ASDA

    By Sylvia ShenMarch 2, 2024No Comments2 Mins Read
    Share
    Facebook Twitter LinkedIn Pinterest Email
    • ASDA, the UK’s largest retailer, has partnered with Accertify, an American Express company known for its fraud protection solutions.
    • The Accertify-ASDA partnership aims to prioritise automatic refunds and real-time machine learning models in fraud prevention, improving customer experience and operational performance.

    The UK’s largest retailer, Associated Dairies (ASDA), and Accertify, an American Express company renowned for its all-inclusive fraud protection solutions, have forged a strategic partnership.

    ASDA’s strategic alliance with Accertify

    The impetus behind the Accertify-ASDA partnership is ASDA’s need to revamp its antiquated systems and enhance operational efficiency across its extensive network.

    By integrating Accertify into its platform, ASDA will prioritise automatic refunds and real-time machine learning models in its fight against fraud. This technical advancement will not only enhance the customer experience but also improve operational KPIs and prevent eCommerce payment fraud.

    Also read: Mastercard AI will analyse 1 trillion data points to combat fraud

    Accertify’s global reach

    Accertify is a renowned provider of chargeback management, payment gateway solutions, and fraud protection. Their comprehensive services, utilised by a diverse range of global clients, help businesses reduce overall fraud costs, streamline workflows, and enhance profitability.

    The partnership between Accertify and ASDA, blending Accertify’s technological prowess with ASDA’s retail expertise, is poised to transform eCommerce fraud prevention. Leveraging Accertify’s automated solutions and machine learning capabilities, ASDA seeks to bolster the security and efficiency of its online transactions.

    Also read: Finance platform Airwallex transforms team McLaren’s supply chain payments

    Hear them out

    Craig Parkinson, ASDA’s product manager said, “Accertify has long demonstrated it is a leader in machine learning-based fraud prevention and chargeback management.

    “Leveraging Accertify’s capabilities and automation will enable us to further enhance the security of our online transactions and achieve our goals to better protect and serve our customers.”

    On the other hand, Accertify President Mark Michelon responded, “As a leading UK retailer, having the right fraud prevention capabilities that can adapt to the evolving fraud landscape is critical for ASDA. We’re looking forward to working with ASDA to help create seamless customer experiences through our machine learning technology.”

    Accertify ASDA UK US Express
    Sylvia Shen

    Sylvia Shen is an editorial assistant at Blue Tech Wave specialising in Fintech and Blockchain. She graduated from the University of California, Davis. Send tips to s.shen@btw.media.

    Related Posts

    Receiver’s mandate extension without consent: A legal breach or necessary evil?

    July 31, 2025

    AFRINIC election extension exceeds Receiver’s Mauritius mandate

    July 30, 2025

    Cash App adds group payments with Apple and Google Pay

    July 30, 2025
    Add A Comment
    Leave A Reply Cancel Reply

    CATEGORIES
    Archives
    • July 2025
    • June 2025
    • May 2025
    • April 2025
    • March 2025
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • August 2024
    • July 2024
    • June 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • October 2023
    • September 2023
    • August 2023
    • July 2023

    Blue Tech Wave (BTW.Media) is a future-facing tech media brand delivering sharp insights, trendspotting, and bold storytelling across digital, social, and video. We translate complexity into clarity—so you’re always ahead of the curve.

    BTW
    • About BTW
    • Contact Us
    • Join Our Team
    TERMS
    • Privacy Policy
    • Cookie Policy
    • Terms of Use
    Facebook X (Twitter) Instagram YouTube LinkedIn

    Type above and press Enter to search. Press Esc to cancel.