- The VR experience allows fans to enter a fully realised 3D environment where they can interact with the members and explore various thematic zones.
- While the concept of VR is hardly new, a theatre tour is somewhat unique.
OUR TAKE
TXT’s VR concert is a testament to the band’s commitment to innovation and their desire to provide fans with an unforgettable experience. By seamlessly integrating cutting-edge technology with their artistic vision, TXT has created a new paradigm for live music that is both exciting and accessible. As the industry continues to explore the possibilities of virtual reality, TXT’s pioneering efforts will undoubtedly inspire other artists and shape the future of live performances.
— Lia Xu, BTW reporter
Tomorrow X Together, also known as TXT, has entered the virtual reality arena with their much-anticipated VR concert. This boy band is set to hold their first-ever virtual reality concert titled “HYPERFOCUS” at Megabox COEX in Seoul’s Gangnam District on July 31. This innovative concert experience not only showcased the group’s musical prowess but also redefined how fans interact with their favorite artists in the digital age.
Basic introduction to the VR concert: ‘HYPERFOCUS’
We have been thinking about how to get closer to our fans, and this VR concert is an opportunity for us to do so. We hope this experience will be a cherished memory for our fans, just like it was for us to make it.
YEONJUN, the member of TXT
“HYPERFOCUS: TOMORROW X TOGETHER VR CONCERT” is an immersive virtual reality experience that transports you to a fantastical world where you can join Gen Z Icons TOMORROW X TOGETHER’s (TXT) for their first-ever VR concert. Fans can embark on a thrilling journey with SOOBIN, YEONJUN, BEOMGYU, TAEHYUN, and HUENINGKAI as they perform their hit songs in breathtaking environments. Big Hit Music, TXT’s label, and their parent company Hybe have partnered with the virtual reality concert company AmazeVR for the theatre event. With “HYPERFOCUS”, the boundaries between reality and fantasy disappear, bringing you closer to the artists and the music.
AmazeVR described the event as “an immersive experience where every fan has front-row seats.” Ticket holders will be able to watch the concert with fellow fans in a theatre while each wearing VR headsets. The company says the setup creates a “one-of-a-kind communal fan experience.” “We have been thinking about how to get closer to our fans, and this VR concert is an opportunity for us to do so,” TXT said in a release. “We hope this experience will be a cherished memory for our fans, just like it was for us to make it.”
The teaser provides a glimpse of TXT’s mesmerising performance of their hit song. Meanwhile, the poster showcases the members dressed in white attire against a stunning starry desert backdrop, creating an alluring visual for fans. TXT promises to deliver an unforgettable experience for their audience, performing a variety of their chart-topping hits such as “Sugar Rush Ride” (2023). After the premiere in Seoul, “HYPERFOCUS” will be screened in various cities across the United States, including Los Angeles and Chicago, allowing even more fans to enjoy the virtual concert experience.
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A successful VR concert
“HYPERFOCUS: TOMORROW X TOGETHER VR CONCERT,” screened at Megabox COEX for approximately four weeks, generated excitement with a high seat sales rate of 75% on its first day. Unlike typical movies that see high attendance in the first week with a subsequent drop, “HYPERFOCUS” has shown a reverse trend, maintaining an average occupancy rate of around 40% in its third week. Despite being a new form of content, VR, it has achieved notable milestones, including over 700 real-viewer reviews and an impressive audience rating of 9.9.
The visual level of the TXT really surpassed game characters or CG characters. What they looked like in VR and they actually look are same.
Director Kim
With the news of additional releases in five Japanese cities, the interest in ‘HYPER FOCUS’ from overseas fans is very high, to the point that it is trending in real-time on X. In the Tokyo area, tickets were sold out on the first day of release, despite being released simultaneously in three theatres. “The visual level of the TXT really surpassed game characters or CG characters. What they looked like in VR and they actually look are same”, director Kim said.
The reason why ‘HYPERFOCUS’ was a hot topic and a box office hit from the time of its release until the end of its showings is largely due to the various charms and powerful performances of TXT, as well as the fact that it gave fans a new experience with special content, leading to favourable reviews on various SNS. Fans and audiences responded with great satisfaction that the admission fee was worth it, saying things like, “This is content that I don’t get tired of watching over and over again.”
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Interactivity: Beyond passive viewing
A standout feature of TXT’s VR concert is the degree of interactivity it offers. Unlike traditional live concerts where the audience’s role is largely passive, the VR format empowers fans to actively engage with the performance. Equipped with VR headsets and controllers, fans can navigate the virtual environment, choose their perspective, and interact with various elements of the concert.
One of the most exciting aspects is the ability to move freely within the virtual space. Fans can opt to view the performance from the front row, hover above the stage for a bird’s-eye view, or even explore the concert’s thematic zones that are seamlessly integrated into the VR environment. This freedom to choose and customise one’s viewing experience makes each concert unique and personal, allowing fans to tailor their experience to their preferences.
Additionally, the VR concert incorporates real-time interactive features such as virtual chat rooms and fan zones. These areas allow fans to communicate with one another, share their experiences, and even participate in virtual fan events. This level of interaction creates a communal atmosphere, fostering a sense of connection and camaraderie among fans who may be physically distant but are united in the virtual space.
Pop quiz
Which company did TXT partner with for the VR concert?
A. AmazeVR
B. MetaVR
C. DreamVR
D. LiveVR
The answer is at the bottom of this article.
Perfect visuals and emotional connection
TXT’s signature choreography was enhanced by the virtual environment, with each dance routine perfectly synchronised with the visual effects. The VR setting allowed for imaginative and dynamic stage designs that would be impossible to recreate in a traditional venue. The interplay between movement and visuals created a mesmerising effect, drawing viewers deeper into the experience.
One of the primary goals of the VR concert was to maintain an emotional connection between TXT and their fans. Despite the physical distance, the concert aimed to replicate the intimacy of a live show, where fans could feel the energy and passion of the band. By incorporating personal messages and interactive features, TXT sought to bridge the gap between the virtual and real worlds, fostering a sense of closeness and community.
Redefining fan engagement
TXT’s VR concert represents a significant advancement in fan engagement. By integrating real-time chat and interactive features, the concert allows fans to connect with each other and with the band in ways that were previously unattainable. This interactive component not only enhances the overall experience but also creates new opportunities for fan participation.
For instance, the VR concert features virtual meet-and-greet sessions where fans can interact with the band members in a more personal and direct manner. These sessions are designed to replicate the excitement of a live meet-and-greet but within a virtual context, allowing fans from all over the world to participate. This feature bridges geographical barriers and makes the concert experience more inclusive and accessible.
Moreover, the virtual space includes dedicated fan zones where attendees can engage in various activities, such as participating in virtual contests, accessing exclusive behind-the-scenes content, and interacting with other fans. These zones are designed to enhance the sense of community and create a shared experience that extends beyond the concert itself.
Environmental and accessibility benefits
VR concerts break down geographical barriers, allowing fans from anywhere in the world to attend. This inclusivity means that people who might not have been able to travel to a physical venue due to distance, financial constraints, or other reasons can now enjoy high-quality live performances. Besides, the immersive nature of VR provides a unique and engaging experience. Attendees can feel like they are actually present at the concert, with the ability to look around a 360-degree environment. This immersion enhances the emotional connection to the performance and creates a sense of being part of something special.
The VR concert format offers several advantages in terms of environmental sustainability and accessibility. Traditional live concerts often require extensive travel and logistics, contributing to a significant carbon footprint. By hosting the concert in a virtual space, TXT and their production team have effectively reduced the environmental impact associated with live events.
Shaping the future of live entertainment
TXT’s VR concert is not just a novel event but a glimpse into the future of live entertainment. The success of this virtual concert could pave the way for other artists to explore similar formats, potentially revolutionising how live performances are conceived and experienced. It represents a bold and exciting step forward in the world of K-pop and live entertainment. By combining cutting-edge technology with their signature musical style, TXT has created an immersive and interactive concert experience that sets a new standard for virtual performances.
The concert’s innovative use of VR technology allows fans to engage with the performance in unprecedented ways, while the high production values ensure that the experience is both visually and aurally captivating. The emphasis on fan interaction and accessibility further underscores TXT’s commitment to creating meaningful and inclusive experiences for their global audience.
It’s clear that virtual reality will play an increasingly significant role in shaping the landscape of live entertainment. TXT’s pioneering VR concert is a testament to the possibilities that lie ahead and a glimpse into a future where the boundaries of music and technology continue to blur.
The correct answer to the pop quiz is A. AmazeVR
