Interview with Chris Pang, founder of GenPark AI: Revolutionizing social e-commerce

GenPark is a innovative social e-commerce platform that are revolutionizing the global market. The platform aim to make shopping as an immersive experience that connects people with a community of passionate individuals.

In this BTW’s exclusive interview, we are honored to invite the founder of GenPark, Chris Pang, to discuss his journey of inventing the company and insights of the e-commerce platform using artificial intelligence in the global market.

Q1: How did your personal journey lead you to found GenPark?

With a degree in economics from Columbia University and studies in electronic and electrical engineering at Imperial College London, I developed a strong foundation in both business strategy and technology. Our journey to founding GenPark AI stems from our deep industry experience in e-commerce. Our team includes individuals who have worked as sellers and held positions at major e-commerce related companies like Amazon, Alibaba and Ebay, Coupang and PayPal. This background has given us valuable insights into the marketing challenges and opportunities within the e-commerce space. We observed firsthand the need for better connections between emerging brands and global consumers, particularly Gen Z shoppers. This realization, combined with our expertise in AI and e-commerce, led us to create GenPark AI as a solution to bridge this gap.

Q2: Can you share the core mission and vision that drives GenPark? 

GenPark AI’s core mission is to revolutionize social e-commerce by offering personalized shopping experiences. Our vision is to create a platform that seamlessly connects emerging Asian DTC (direct-to-consumer) brands with Gen Z shoppers worldwide. We aim to leverage advanced AI technologies to tailor content and product recommendations to individual preferences, creating a more engaging and efficient shopping experience. Ultimately, we want to help brands reach and resonate with a global audience while providing Gen Z consumers with a curated, personalized shopping journey.

Q3: How does GenPark AI enhance shopping experiences for overseas users through more precise and personalized content?

GenPark AI enhances shopping experiences for overseas users by utilizing advanced AI technologies, including large language models and multimodal AI. These technologies allow us to generate highly personalized content, including text and images, that resonates with individual user preferences. Our AI-driven channel creates tailored product recommendations and marketing materials, ensuring that each user receives a unique and relevant shopping experience. This personalization not only makes the shopping process more enjoyable but also helps users discover products that truly align with their interests and needs.

Q4: What sets GenPark apart from other social e-commerce communication channels aimed at overseas users?

What sets GenPark apart is our deep understanding of both the Asian cross-border  e-commerce landscape and the needs of Gen Z shoppers globally. Unlike many competitors who focus solely on generative AI for marketing tools, we create a comprehensive, personalized shopping experience that integrates seamlessly with brand needs and consumer preferences. Our approach is designed to adapt to emerging marketing trends and technologies, ensuring that our platform remains at the forefront of innovation in social e-commerce.

Q5: What strategies does GenPark use to integrate emerging Chinese brands into global markets?

GenPark AI uses several strategies to integrate emerging Chinese brands into global markets:

1. Personalized content generation: We use AI to create tailored marketing materials thatreson ate with global audiences.
2. Cultural adaptation: Our AI technologies help brands adapt their messaging and product presentations to suit different cultural contexts.
3. Data-driven insights: We provide brands with valuable data on consumer preferences and behaviors in different markets.
4. Seamless platform integration: We offer a user-friendly platform that makes it easy for brands to showcase their products to a global audience.

Q6: How has the reception been from both emerging global brands and overseas users using GenPark’s platform?

While we’re still in the early stages, the reception has been very positive. In our beta version, we have hundreds of products listed, with around 5000 beta users actively engaging with our platform. We also attracted 3000 followers on LinkedIn one month after our beta test. This engagement demonstrates strong interest from both brands and users. We’re currently focused on gathering feedback to further improve our platform and ensure we’re meeting the needs of both emerging brands and Gen Z consumers.

Q7: Are there any upcoming technologies you plan to integrate into GenPark’s platform?

We’re continuously exploring new technologies to enhance our platform. Some areas we’re particularly interested in include:

1. AI Shopping Chatbot: We’re developing an intelligent customer service system that will collect and organize product descriptions and user reviews from our brand partners. This chatbot will be able to answer user queries about brands and products in a conversational manner, providing a more interactive and informative shopping experience.
2. Advanced AI Image Filters: We’re working on implementing new AI model filters that users can apply to their product photos. For example, users will be able to enhance their shared product images with GenPark AI style filters, such as the recently popular clay filter or Van Gogh painting style filter. This feature will allow users to create more engaging and artistic content when sharing their purchases.
3. Enhanced Personalized Recommendations: We’re planning to incorporate user-generated content, such as posts and interactions, into our model training. By leveraging data mining and sentiment analysis technologies, we’ll be able to better identify users’ interests and emotions. This will allow us to provide more targeted and appealing marketing text and images, ultimately improving user satisfaction, engagement, conversion rates, and order values.
4. Advanced prompt engineering techniques to improve our AI-generated content.
5. Integration of emerging AI models to further personalize user experiences.

These technological advancements align with our goal of modernizing marketing strategies for Chinese brands looking to globalize. By implementing these features, we aim to better match brand content with user preferences, overcoming potential weaknesses and capitalizing on opportunities in the global market for Chinese brands. We believe these innovations will significantly enhance the user experience on our platform, making product discovery more engaging and personalized, while also providing brands with more effective tools to reach and connect with their target audience. We’re also constantly optimizing our existing AI models and fine-tuning our large language models to improve content generation quality and efficiency.

Q8: How do you envision GenPark’s role in shaping the future of cross-border e-commerce and brand communication?

We envision GenPark playing a pivotal role in reshaping cross-border e-commerce and brand communication. By leveraging AI to bridge cultural and linguistic gaps, we aim to make global shopping more personalized, efficient, and enjoyable. We see GenPark as a platform that not only connects brands with consumers but also facilitates cultural exchange and understanding. In the future, we hope to be at the forefront of setting trends in e-commerce, using AI not just for personalization but also for trend prediction and setting.

Q9: What are the biggest challenges you’ve faced in establishing GenPark in the global market?

Some of the biggest challenges we’ve faced include:

1. Ensuring our AI models can effectively adapt to diverse cultural contexts.
2. Building trust with both brands and consumers in a new and innovative platform.
3. Balancing the need for personalization with data privacy concerns.
4. Competing with established e-commerce giants and social media platforms.

We’re continuously working to address these challenges through technological innovation, strategic partnerships, and a strong focus on user experience and data protection.

Q10: What are the long-term goals for GenPark, and where do you see the company in the next decade?

Our long-term goals for GenPark include:

1. Becoming the go-to platform for Gen Z shoppers looking to discover and purchase from emerging global brands.
2. Establishing ourselves as leaders in AI-driven, personalized e-commerce experiences.
3. Expanding our brand partnerships to include a diverse range of products from various countries.
4. Continuously innovating our AI technologies to stay ahead of market trends.
5. Making a significant impact on how cross-border e-commerce operates, particularly      in connecting emerging brands with global audiences.

In the next decade, we envision GenPark as a major player in the global e-commerce landscape, known for our cutting-edge AI technology, personalized shopping experiences, and our role in facilitating cultural exchange through commerce. We aim to have millions of active users, thousands of brand partnerships, and be recognized as a company that has fundamentally changed how people shop and how brands connect with consumers across borders.