- ASHNET Ltd announces plans to expand its operations to Brisbane, Australia.
- The company focuses on providing tailored internet solutions based on specific customer needs.
- A significant priority for ASHNET is ensuring safe internet experiences, particularly for children.
About ASHNET
ASHNET Ltd, a New Zealand-based internet service provider, is making strides in expanding its operations to Australia, with a new branch soon opening in Brisbane. Ashraf, the founder and CEO, shared insights into the company’s unique approach to internet services at AusNOG 2024. Rather than offering standardised packages, ASHNET prioritises tailoring its offerings based on the needs of individual customers. This flexibility has proven particularly beneficial for industries with higher bandwidth requirements, such as education and hospitality. ASHNET’s focus on customisation sets it apart from competitors, as it aims to cater to each client’s specific needs and usage patterns.
Custom internet solutions for high bandwidth users
ASHNET’s hybrid fibre internet services are designed for users who demand higher bandwidth, such as large hotels, motels, and governmental institutions like the Ministry of Education. The company offers internet packages ranging from 2 Gbps to 8 Gbps, which are especially beneficial for clients with heavy internet consumption needs. However, what truly distinguishes ASHNET is its customer-first approach. Instead of asking customers to pick from pre-set plans, ASHNET evaluates the client’s internet usage requirements and tailors a plan to suit their business. This personalised service ensures that every client receives exactly what they need, without having to compromise on performance.
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For instance, if a business requires a certain bandwidth for video streaming, ASHNET adjusts the plan to provide a seamless experience, free of delays or lag. In another example, legal firms that require secure communications receive encrypted lines of internet service to protect sensitive data. This bespoke approach allows businesses to maximise their potential and ensures that no two clients are given the same cookie-cutter solution. ASHNET’s adaptability and attention to detail position it as a strong player in the evolving internet services market, both in New Zealand and Australia.
Safe internet for kids: Prioritising online safety
A key focus of ASHNET’s services is ensuring the safety of children online. With increasing concerns around harmful content, cyberbullying, and exposure to inappropriate material, ASHNET has developed internet filtering systems that cater specifically to educational institutions and families. The company collaborates with search engines like Google, YouTube, and Bing to activate safe search options for younger users. These filters help to block inappropriate content such as adult materials, violence, and even harmful sites that promote self-harm or suicide. By implementing these measures, ASHNET ensures that children are protected from the risks associated with unfiltered internet access.
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Ashraf stressed the importance of keeping young users safe online, noting that while it is impossible to block harmful content entirely, significant steps can be taken to minimise exposure. The company’s filtering systems also help protect users from malware, which often hides behind innocent-looking games or websites. ASHNET’s commitment to safe online experiences extends beyond its educational clients to any family or organisation looking to protect their younger users. As the digital landscape evolves, the demand for secure internet access will continue to grow, making ASHNET’s services increasingly relevant.
Future plans: Expanding beyond New Zealand
ASHNET is ready to extend its footprint beyond New Zealand, with a new branch opening in Brisbane, Australia. The company is already making significant inroads into the Australian market, particularly with businesses that require reliable and customised internet services. ASHNET has secured major contracts, such as providing safe search solutions to educational institutions, ensuring that children in schools are protected while accessing the internet. Furthermore, the company plans to cater to Australia’s growing demand for high-bandwidth services in various industries, including hospitality and legal services.
As ASHNET continues to grow, its approach to internet service delivery remains focused on understanding the unique needs of each client. By offering custom-built solutions, ASHNET is well-positioned to meet the demands of an increasingly digital world. Its expansion into Australia signals a new chapter for the company, one that could see it becoming a key player in the broader Oceania region. With its innovative, customer-centric approach, ASHNET is poised to make a lasting impact on both the New Zealand and Australian internet service markets.
