- True Corporation successfully conducted Thailand’s first user test of its Cell Broadcast Service, a crucial tool for emergency and disaster response.
- The test, supported by key government figures, demonstrated the service’s ability to rapidly alert people in specific areas via audio signals and pop-up messages, including accessibility features for visually impaired users.
- True Corporation plans to continue working with government partners to make this life-saving service available nationwide as soon as possible.
True Corporation has successfully conducted an enhanced test of its Cell Broadcast Service, a vital tool designed to bolster the country’s emergency and disaster response capabilities. This test marks the first time such a service has been trialled with real users in Thailand, demonstrating True Corporation’s commitment to leveraging advanced technology to safeguard the nation’s citizens.
The Cell Broadcast Service is a powerful communication tool that can rapidly disseminate emergency alerts to all mobile devices within a specific geographic area. In the event of a natural disaster or other emergency, the service can broadcast critical information, such as evacuation orders or safety instructions, ensuring that everyone in the affected area receives the alert in real-time. This capability is especially crucial in a world where the frequency and severity of natural disasters are on the rise, making it imperative for Thailand to enhance its resilience and preparedness.
Thai government witnessed the test
To underscore the importance of this initiative, True Corporation invited key figures from the Thai government to witness the test. Among them were Mr. Prasert Jantararuangtong, Minister of Digital Economy and Society, and Prof. Sarana Boonbaichaiyapruck, Chairman of the National Broadcasting and Telecommunications Commission (NBTC). Their presence at the event highlighted the government’s strong support for this project, which aligns with their broader vision of making Thailand a safer and more resilient nation.
True Corporation is deeply grateful for the leadership and vision demonstrated by Mr. Prasert, Prof. Sarana, and their respective teams. Their commitment to initiating this project and seeing it through from concept to execution was instrumental in making this pioneering test a reality. This collaboration between the private sector and the government showcases the power of partnership in driving innovation that serves the public good.
Conducting with meticulous precision
The test itself was conducted with meticulous precision. Attendees at the event, including many journalists, experienced firsthand the effectiveness of the Cell Broadcast Service as alerts appeared on their mobile devices. The service includes both audio signals and visual pop-up messages, ensuring that the alerts are accessible to all users, including those with visual impairments through text-to-speech technology. The flawless execution of the test is a testament to the robustness and reliability of the system, which is designed to function under the most demanding circumstances.
Looking ahead, True Corporation is committed to continuing its collaboration with government partners to make the Cell Broadcast Service available to all citizens across Thailand as quickly as possible. The successful test marks a significant milestone in this journey, positioning True Corporation at the forefront of efforts to enhance public safety through technology.
The first-ever user test of the Cell Broadcast Service in Thailand represents a significant advancement in the country’s emergency response infrastructure. True Corporation, with the unwavering support of the Ministry of Digital Economy and Society and the NBTC, is leading the way in implementing innovative solutions that protect lives and build a safer, more resilient future for Thailand.
About True Corporation
True Corporation is one of Thailand’s leading telecommunications and digital service providers, renowned for its comprehensive range of services that cater to both individual consumers and businesses. True Corporation has established itself as a key player in the Thai market, offering advanced mobile, broadband, and digital TV services, alongside innovative solutions in content, digital platforms, and smart technologies. With a strong commitment to driving Thailand’s digital transformation, True Corporation continues to invest in cutting-edge technologies, infrastructure, and customer experiences, positioning itself at the forefront of the country’s rapidly evolving digital landscape.
