- Temera partnered with Zakeke to launch an enhanced digital product passport that incorporates 3D technology and real-time customisation tools
- The move aims to enhance the interactive experience for consumers and provide luxury brands with an immersive customer journey and experience
What happened
In the latest business update, Temera announced a strategic partnership with Zakeke, which will see Temera integrate Zakeke’s 3D technology and real-time customisation tools into its digital product passport. Officially launched in October 2024. This partnership aims to provide consumers with a richer and more intuitive shopping experience by integrating Zakeke’s 3D and AR platforms.
The partnership integrates Zakeke’s cutting-edge AI Visual Commerce platform. More specifically, by integrating Zakeke’s hyper-realistic 3D and real-time customisation tools, Temera’s digital product passport will provide consumers with a richer and more intuitive shopping experience. Through this technology, consumers can view three-dimensional models of products on mobile devices or computers, view product details through AR visualization, and simulate trying on or experiencing products. This innovative solution will enable users to gain a deeper understanding of product features and details before making a purchase. It can resulting in more efficient decision-making.
Also read: Temera expands digital product passport with Zakeke’s 3D and AR platform
What it’s important
Temera’s collaboration with Zakeke is not only a technological advance, it is a step towards a more transparent and interactive future for the retail industry. As consumers increasingly demand transparency and traceability, businesses need to find new ways to enhance consumer trust. In this context, the value of the digital passport is becoming increasingly clear. It not only provides detailed information about the product, but also enhances visual appeal through 3D and real-time customisation tools . Other industry companies such as Nike and IKEA are also actively exploring similar technologies to enhance the consumer experience.
At the same time, some small sustainable brands have begun to adopt similar technologies to attract environmentally conscious and socially responsible consumers. Take Warby Parker, for example. As an eyewear brand, Warby Parker offers an AR app. Consumers will be able to virtually try on different styles of glasses on their faces via their phone’s camera. By integrating real-time customisation tools and 3D technology, Temera is leading the way in transforming the retail industry and enhancing the shopping experience for consumers. Retailers should actively follow this trend and use technology to enhance the consumer experience to stand out in a competitive market.
