- Siam Commercial Bank has appointed rising golf star Atthaya Thitikul, known as Pro Jeen, as its Brand Ambassador, recognising her exceptional talent and determination.
- Thitikul’s ascent to becoming the world’s top female golfer before the age of 20 serves as an inspiration to Thai youth, reflecting SCB’s commitment to supporting local talent.
- Aligned with its “Digital Bank with a Human Touch” strategy, SCB aims to provide personalised digital banking experiences while leveraging Thitikul’s journey to inspire and motivate its customers.
Siam Commercial Bank (SCB) has officially recognised the exceptional talent and determination of Ms Atthaya Thitikul, widely known as Pro Jeen, as she emerges as a prominent figure in the world of golf. At just a young age, she has already achieved remarkable global success, earning Thailand a strong reputation through her resilience and tenacity in the face of challenges.
Commenting on this significant partnership, Mr Kris Chantanotoke, Chief Executive Officer of Siam Commercial Bank, expressed his admiration for Atthaya Thitikul’s extraordinary journey. He highlighted her ability to thrive under the intense pressures of global competition, emphasising her unwavering spirit and determination. Thitikul’s rise to become the world’s number one female golfer before the age of twenty serves as an inspiration to aspiring athletes and the youth of Thailand, encouraging them to pursue their dreams relentlessly.
Golf is unpredictable, with various obstacles such as wind, weather conditions, and mindset. However, a determined heart is key to overcoming these obstacles. Believe in the power of resilience and unwavering determination; it serves as the motivation to strive for excellence and achieve success.
Atthaya Thitikul, world-class golfer
Atthaya Thitikul herself shared insights into her mindset and approach to success, emphasizing the importance of self-belief, discipline, and continuous improvement. She stressed the significance of resilience in overcoming the unpredictable challenges of golf and expressed gratitude for the support from Siam Commercial Bank. She stated, “Believing in ourselves is the first step towards achieving our dreams. Alongside discipline and consistent practice, I remind myself to trust in my abilities during competitions. When facing challenges on the course, I focus on moving forward and quickly correcting any errors caused by environmental factors. Golf is unpredictable, with various obstacles such as wind, weather conditions, and mindset. However, a determined heart is key to overcoming these obstacles. Believe in the power of resilience and unwavering determination; it serves as the motivation to strive for excellence and achieve success.”
Provide customers with personalised digital banking experiences
Aligned with its “Digital Bank with a Human Touch” strategy, SCB aims to provide customers with personalised digital banking experiences. By leveraging data and technology, the bank seeks to understand and cater to the diverse needs of its customers effectively.
As Atthaya Thitikul assumes her role as Brand Ambassador for Siam Commercial Bank, she symbolises the bank’s commitment to supporting and inspiring the Thai people. Her journey exemplifies the belief that with determination and heart, success is attainable. Atthaya Thitikul’s partnership with SCB represents a beacon of hope and motivation for all aspiring individuals in Thailand and beyond.
About Siam Commercial Bank
Established by royal charter on January 30, 1907, Siam Commercial Bank (SCB) has been a pivotal institution in Thailand’s financial landscape for over 110 years, providing a comprehensive array of financial services. As a leading universal bank, SCB offers a diverse range of retail services including home loans, credit cards, and investment products, as well as specialised services for corporate and SME customers. With a commitment to innovation and a vision to become “The Most Admired Bank,” SCB is implementing its strategic plan, SCB Transformation, to enhance its infrastructure and competitiveness in response to digitalisation and evolving consumer behaviour, ensuring sustainable value for customers and society.
