HELP University launches ‘WhyNot?’ campaign to revolutionise education

  • HELP University is proud to announce the launch of its innovative and refreshing new brand campaign titled “WhyNot?“
  • Professor Dr Andy Liew Teik Kooi, Vice-Chancellor of HELP University, expressed pride in launching the “WhyNot?” campaign, emphasising its role in redefining education.
  • Brand Campaign also celebrated alumni who exemplify the “WhyNot?” spirit by challenging norms and achieving remarkable success.

HELP University proudly unveils its groundbreaking brand campaign, “WhyNot?”, marking a bold departure from conventional educational paradigms.

The initiative, spearheaded by renowned figures in Malaysian private education, Professor Datuk Dr Paul Chan Tuck Hoong and Datin Chan-Low Kam Yoke, pioneers a transformative approach to learning in today’s dynamic landscape.

Challenging educational norms: HELP University’s innovative approach

Since its establishment in 1986, HELP University has been a trailblazer, democratizing tertiary education and reshaping the educational landscape of Malaysia.

The “WhyNot?” campaign, epitomising the institution’s ethos of innovation, challenges individuals to question norms and embrace new educational horizons.

“As a challenger brand in the education sector, HELP University is proud to launch the “WhyNot?” campaign, which embodies our commitment to redefining education. Through this initiative, we aim to inspire individuals to question the status quo and embrace new possibilities in their learning journey.”

Professor Dr Andy Liew Teik Kooi, Vice-Chancellor of HELP University

Professor Dr Andy Liew Teik Kooi, Vice-Chancellor of HELP University, expressed pride in launching the “WhyNot?” campaign, emphasising its role in redefining education.

“As a challenger brand in the education sector, HELP University is proud to launch the “WhyNot?” campaign, which embodies our commitment to redefining education. Through this initiative, we aim to inspire individuals to question the status quo and embrace new possibilities in their learning journey,” he said.

The campaign is built on four pillars—Academic Excellence, Life and Career Preparation, Vibrant Student Life, and Wellness and Community—each aimed at revolutionising the educational experience and nurturing graduates equipped for success in a rapidly evolving world.

Also read: Malaysia’s Revolutionary ‘Biodome’ elevates STEAM education

Empowering students: “WhyNot?” study awards encourage boundary-pushing

Dr Goh Chee Leong, CEO of HELP Tertiary, announced the “WhyNot?” study awards, totalling RM5 million ($1.2 million), to be awarded to students pushing boundaries for societal progress.

These awards reflect HELP’s commitment to fostering a culture of continuous learning and innovation beyond traditional confines.

Also read: USM and ams OSRAM launch innovative industry-academia programme

Alumni success stories inspire the next generation

The campaign also pays tribute to alumni who embody the “WhyNot” spirit, such as Venon Tian, COO of ZUS Coffee, and Jochebed Isaacs, Director of Early Autism Project Malaysia. These success stories inspire current students to pursue greatness and challenge norms.

Guests at the launch were introduced to HELP’s AI persona, Hannah, signalling a paradigm shift in educational engagement and accessibility.

As HELP University continues to redefine education, the “WhyNot?“ campaign heralds a new era of learning—one that transcends boundaries and equips individuals to thrive in an ever-changing world.

The event, hosted by Malaysian presenter Che Puan Sarimah Ibrahim, was live-streamed on HELP University’s Facebook, amplifying its reach and impact.

Jennifer-Yu

Jennifer Yu

Jennifer Yu is an intern reporter at BTW Media covering artificial intelligence and products. She graduated from The University of Hong Kong. Send tips to j.yu@btw.media.

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