- New offering supports next-generation philanthropic priorities.
- Partnerships with CFS and AVPN to enhance charitable impact.
Citi Private Bank: New advisory launch in Singapore
Citi Private Bank has introduced new philanthropy advisory solutions in Singapore, signalling a major step in its efforts to meet rising client demand across Asia. Led by the bank’s Global Family Office Group, these services help ultra-high net worth individuals structure and enhance their charitable giving, through options like donor-advised funds and strategic partnerships with two local charities — the Community Foundation of Singapore (CFS) and AVPN.
Clients can tap into bespoke philanthropic guidance, complete with governance frameworks designed to build legacies aligned with personal values. “A US$100 trillion inter-generational wealth transfer is occurring, and the next generation often has distinct values and philanthropic priorities such as climate change and social inequality,” said Lee Lung-Nien, Asia South Chairman at Citi Private Bank.
The move aligns with findings from Citi’s 2024 Family Office survey, where over 60% of Asia Pacific family offices identified the need for structured mission development and best practice sharing. The appetite for external philanthropic expertise is growing 24% of family offices now mix internal and external support, compared to 21% in 2023.
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Citi bank in Singapore: Deep roots and future focus
Citi has operated in Singapore since 1902 and is among the largest foreign banking employers in the country. Today, Citi Singapore serves as a regional hub for Asia Pacific and a global hub for wealth management, housing over 8,500 employees. The bank supports consumer banking, corporate and investment banking, treasury and trade solutions, and private banking across the region.
In a competitive industry marked by fast digitalisation, regulatory change, and a shifting client base, banks are innovating rapidly. Trends such as the rise of sustainable finance, digital wealth platforms, and family office services are reshaping the landscape. Citi’s move into expanded philanthropy advisory reflects the broader demand for services that are not only financial but socially impactful.
By leveraging its longstanding presence in Singapore and expertise in wealth management, Citi Private Bank is positioning itself at the forefront of a new era in private banking — one where values and legacy are as critical as returns.
