- Assumption University of Thailand successfully concluded its Digital Media Training program on August 6-7, 2024, at Hua Mak Campus, attracting staff and faculty eager to advance their digital marketing skills.
- Key sessions included comprehensive overviews and practical workshops led by experts such as Ms. Karanya Chongsuksiri, Ms. Christina Pornkiratikul, and Ms. Apisara Siriwatyothin, covering essential digital media topics, strategies, and metrics.
- The program concluded with interactive Q&A sessions and group presentations, reinforcing AU’s commitment to providing high-quality educational opportunities in the digital era.
Assumption University of Thailand (AU) is proud to announce the successful completion of its intensive Digital Media Training program, held on August 6 and 7, 2024, at the Hua Mak Campus. The event attracted a diverse group of staff and faculty members, all keen to enhance their digital marketing proficiency.
First day
The program commenced with a session led by Ms. Karanya Chongsuksiri, Managing Director of Digital Panich Co., Ltd., from 9:30 to 10:45 a.m. Ms. Chongsuksiri provided a comprehensive overview of “Digital Media Essentials: Media Types and Objectives,” setting a solid foundation for the attendees. Following a brief intermission, Ms. Christina Pornkiratikul, a Digital Marketing and Communication Strategist and Founder of Honour Agency Co., Ltd., presented on “Effective Strategies for Enhancing Digital Media Funnels” from 11:00 a.m. to noon. Her insights into optimising digital marketing pathways were highly valuable.
After the lunch break, the program resumed at 1:00 p.m. with Ms. Chongsuksiri discussing “Media Metrics and Indicators” until 3:00 p.m. The first day concluded with a dynamic Q&A session, providing participants an interactive platform to engage directly with the experts.
Second day
The second day began with Ms. Apisara Siriwatyothin, a Digital Marketing Strategist and Account Director, leading the initial session on “Communicating Creative Requirements.” After a short break, Ms. Siriwatyothin continued with an engaging discussion on “Selecting the Right Influencers for Your Digital Campaign,” offering practical advice on influencer marketing.
Post-lunch activities featured Ms. Pornkiratikul once again. She conducted a thorough workshop on “Effective Agency Briefing for Digital Media Campaigns,” which was divided into three parts. The event wrapped up with a final session dedicated to group presentations and a Q&A from 3:00 to 4:00 p.m., allowing attendees to apply their newfound knowledge through collaborative exercises.
AU extends its heartfelt appreciation to the distinguished speakers and enthusiastic participants who contributed to the program’s success. The university remains committed to offering high-caliber educational opportunities that equip both students and faculty with essential skills for the digital era.
About Assumption University of Thailand
Assumption University of Thailand (AU), established in 1969, is a premier private university renowned for its commitment to academic excellence and international standards. With a diverse student body and a wide range of programs, AU fosters a multicultural learning environment that prepares students for global challenges. The university’s emphasis on innovative education, ethical leadership, and community service reflects its dedication to shaping well-rounded, future-ready graduates.
