Amazon is poised to revolutionize its Alexa voice assistant with a cutting-edge AI upgrade, set to launch later this year. This revamped Alexa will not be part of the Amazon Prime suite but will instead require a new, separate subscription fee. The move is aimed at offsetting the high costs of incorporating advanced AI technologies and ensuring profitability in the competitive tech market. This strategic shift underscores Amazon’s commitment to leveraging AI, as it responds to burgeoning competition from tech giants like OpenAI and Google, and enhances its suite of consumer tech products.
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Assess the range of features and skills offered by each voice assistant, such as smart home control, productivity tools.