Close Menu
    Facebook LinkedIn YouTube Instagram X (Twitter)
    Blue Tech Wave Media
    Facebook LinkedIn YouTube Instagram X (Twitter)
    • Home
    • Leadership Alliance
    • Exclusives
    • Internet Governance
      • Regulation
      • Governance Bodies
      • Emerging Tech
    • IT Infrastructure
      • Networking
      • Cloud
      • Data Centres
    • Company Stories
      • Profiles
      • Startups
      • Tech Titans
      • Partner Content
    • Others
      • Fintech
        • Blockchain
        • Payments
        • Regulation
      • Tech Trends
        • AI
        • AR/VR
        • IoT
      • Video / Podcast
    Blue Tech Wave Media
    Home » Apple in talks to let Google’s Gemini power iPhone AI features
    Apple
    Apple
    AI

    Apple in talks to let Google’s Gemini power iPhone AI features

    By Jennifer YuMarch 19, 2024Updated:March 20, 2024No Comments2 Mins Read
    Share
    Facebook Twitter LinkedIn Pinterest Email
    • Apple is in talks to build Google’s Gemini artificial intelligence engine into the iPhone.
    • A potential deal between the firms could help Google expand the use of its AI services to more than 2 billion active Apple devices, boosting the search giant’s efforts to catch up with Microsoft backed OpenAI.

    Apple is in talks to build Google’s Gemini artificial intelligence engine into the iPhone.

    The potential corporation

    A potential deal between the firms could help Google expand the use of its AI services to more than 2 billion active Apple devices, boosting the search giant’s efforts to catch up with Microsoft backed OpenAI.

    It could also help allay investor fears about the slow roll-out of AI apps by Apple, which has lost the crown of the world’s most valuable firm after a 10% decline in its shares this year.

    The firms have a years-long partnership that makes Google the default search engine on Apple’s Safari web browser, and a genAI tie-up may help the Alphabet unit navigate fears that services like ChatGPT could threaten its search dominance.

    Concerns

    However, the agreement could also invite sharper scrutiny from U.S. regulators, who have sued Google on grounds that it unlawfully stifled competition by paying billions of dollars to Apple to maintain its monopoly in search.

    Also read: Apple pays $490M over CEO Cook’s false China sales comments

    Benefits for google

    As mentioned by Daniel Ives, an analyst at Wedbush, “This strategic partnership is a missing piece in the Apple AI strategy and combines forces with Google for Gemini to power some of the AI features Apple is bringing to market.”

    “This is a major win for Google to get onto the Apple ecosystem and have access to the golden installed base of Cupertino (referring to Apple’s California headquarters) with clearly a major licence fee attached to this,” he added.

    AI Apple Gemini
    Jennifer Yu

    Jennifer Yu is a reporter at BTW Media covering artificial intelligence and products. She graduated from The University of Hong Kong. Send tips to j.yu@btw.media.

    Related Posts

    Indosat deploys Nokia AI to cut network emissions

    July 8, 2025

    Huawei’s AI lab denies copying Alibaba’s Qwen model

    July 8, 2025

    HPE completes Juniper deal under DOJ terms

    July 7, 2025
    Add A Comment
    Leave A Reply Cancel Reply

    CATEGORIES
    Archives
    • July 2025
    • June 2025
    • May 2025
    • April 2025
    • March 2025
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • August 2024
    • July 2024
    • June 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • October 2023
    • September 2023
    • August 2023
    • July 2023

    Blue Tech Wave (BTW.Media) is a future-facing tech media brand delivering sharp insights, trendspotting, and bold storytelling across digital, social, and video. We translate complexity into clarity—so you’re always ahead of the curve.

    BTW
    • About BTW
    • Contact Us
    • Join Our Team
    TERMS
    • Privacy Policy
    • Cookie Policy
    • Terms of Use
    Facebook X (Twitter) Instagram YouTube LinkedIn

    Type above and press Enter to search. Press Esc to cancel.