Close Menu
    Facebook LinkedIn YouTube Instagram X (Twitter)
    Blue Tech Wave Media
    Facebook LinkedIn YouTube Instagram X (Twitter)
    • Home
    • Leadership Alliance
    • Exclusives
    • Internet Governance
      • Regulation
      • Governance Bodies
      • Emerging Tech
    • IT Infrastructure
      • Networking
      • Cloud
      • Data Centres
    • Company Stories
      • Profiles
      • Startups
      • Tech Titans
      • Partner Content
    • Others
      • Fintech
        • Blockchain
        • Payments
        • Regulation
      • Tech Trends
        • AI
        • AR/VR
        • IoT
      • Video / Podcast
    Blue Tech Wave Media
    Home » Google monopoly ruling will help Apple bring new opportunities
    08-07-Google-apple
    08-07-Google-apple
    AI

    Google monopoly ruling will help Apple bring new opportunities

    By Rae LiAugust 7, 2024No Comments3 Mins Read
    Share
    Facebook Twitter LinkedIn Pinterest Email
    • US court has ruled that Google’s search business constitutes an illegal monopoly, but dismissed allegations that Google’s advertising tools gave it an advantage over Microsoft’s Bing. 
    • The ruling can be favourable to Apple which has supported a similar position in an antitrust lawsuit with US prosecutors.

    OUR TAKE
    US federal judge has ruled in a major antitrust case that Google’s search business constitutes an illegal monopoly, but also dismissed allegations by some state governments that Google’s advertising tools gave it an unfair advantage over Microsoft’s Bing. It can have a positive impact on Apple which has adopted a similar defence strategy in its antitrust lawsuit against US prosecutors as it did in the Google case, suggesting that Apple will benefit from its own legal battle.

    -Rae Li, BTW reporter 

    What happened

    Earlier this week, U.S. federal judge ruled in a high-profile antitrust case, largely in favour of state and federal antitrust enforcement agencies that Google’s search business constituted an illegal monopoly. The ruling marks a major setback for Google in its legal battle with the US government.

    However, the judge dismissed allegations made by several US state governments that claimed one of Google’s advertising tools was designed to give the company an unfair advantage over rival Microsoft Bing. Thus, the ruling can have a positive impact on Apple, which has adopted a similar defence strategy in its own antitrust lawsuit as it did in Google’s case, indicating that Apple can benefit from its own legal battle.

    Also read: Google’s antitrust violation confirmed by US judge

    Also read: Google hires Character.AI talent and signs licensing agreement

    Why it’s imoportant

    The ruling that Google has been found to constitute an unlawful monopoly has far-reaching implications not only for Google itself, but also serves as a cautionary tale for the entire technology industry, suggesting that regulators are stepping up their scrutiny and restraints on large technology companies. The ruling may prompt other technology companies to reassess and adjust their business strategies to avoid similar legal risks.

    For Apple, the ruling may bring indirect benefits. As Apple has adopted a similar defence strategy in its own antitrust litigation as in the Google case, Google’s defeat may provide a legal precedent and strategic reference for Apple. This can strengthen Apple’s position in the legal battle and influence the public and regulators’ perceptions of Apple’s business practices, thereby improving Apple’s legal and market environment to some extent.

    Apple Bing Google
    Rae Li

    Rae Li is an intern reporter at BTW Media covering IT infrastructure and Internet governance. She graduated from the University of Washington in Seattle. Send tips to rae.li@btw.media.

    Related Posts

    AWS leans into agentic AI and US buildout

    September 5, 2025

    Interview with Franziska Böhler: Navigating the EU AI Act in EdTech

    September 4, 2025

    Interview with Paola Crobu: How Sparkle is powering multicloud innovation for Europe’s R&E sector

    September 4, 2025
    Add A Comment
    Leave A Reply Cancel Reply

    CATEGORIES
    Archives
    • September 2025
    • August 2025
    • July 2025
    • June 2025
    • May 2025
    • April 2025
    • March 2025
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • August 2024
    • July 2024
    • June 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • October 2023
    • September 2023
    • August 2023
    • July 2023

    Blue Tech Wave (BTW.Media) is a future-facing tech media brand delivering sharp insights, trendspotting, and bold storytelling across digital, social, and video. We translate complexity into clarity—so you’re always ahead of the curve.

    BTW
    • About BTW
    • Contact Us
    • Join Our Team
    TERMS
    • Privacy Policy
    • Cookie Policy
    • Terms of Use
    Facebook X (Twitter) Instagram YouTube LinkedIn

    Type above and press Enter to search. Press Esc to cancel.