- CRED has unveiled CRED Money, designed to assist India’s affluent to manage their finances and obtain a clearer picture of their cash flow.
- Utilising India’s account aggregator framework, the feature analyses users’ transactions through data science algorithms to provide financial insights and identify spending patterns and investment opportunities.
OUR TAKE
Bangalore-based fintech startup CRED, has now further expanded its reach with the launch of CRED Money, a personal finance management tool designed specifically for India’s affluent population. The launch of this new feature not only demonstrates CRED’s This new feature not only demonstrates CRED’s keen understanding of market needs, but also its ability to innovate in the fintech space. CRED Money has been launched to help users manage their finances more efficiently and provide deeper cash flow insights to optimise their financial decisions.
–Elodie Qian, BTW reporter
What happened
Bengaluru’s fintech firm CRED has unveiled a new feature, CRED Money, designed to assist the affluent in India with managing their finances and obtaining a clearer picture of their cash flow.
CRED, also known as Dreamplug Technologies Private Limited, founded in 2018 and headquartered in Bangalore, Karnataka, India, is a membership-based credit card management and bill payment platform that rewards users every time they pay their credit card bills.
The company, renowned for facilitating credit card bill payments and consumer lending, is now expanding its services into personal finance management.
CRED Money offers a streamlined dashboard that consolidates users’ financial data from various bank accounts, making it easier to monitor transactions and recurring payments. The feature also enables users to search for transactions by merchant or category and set up reminders for upcoming payments.
Leveraging India’s account aggregator framework, a system implemented by the Reserve Bank of India to boost transparency and control over personal financial data, CRED Money allows for secure and temporary access to financial information across different institutions.
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Why it’s important
CRED, with a valuation of $6.4 billion, employs data science algorithms to sift through the significant volume of transactions made by its users.
The platform translates this data into concise insights, potentially aiding users in recognising spending habits, spotting investment opportunities, and pinpointing areas for financial improvement.
Kunal Shah, CRED’s founder, remarked, “Wealth often comes with its own set of challenges. Our new product is aimed at enhancing the relationship affluent individuals have with their finances, alleviating the stress associated with managing wealth.”
CRED Money is being rolled out in phases, starting this Thursday. This launch follows the company’s recent acquisition of Kuvera, a platform for mutual fund and stock investments, which further broadens CRED’s financial services offering.
The company’s product development is characterised by rigorous internal testing, ensuring that new features are thoroughly vetted by employees before being made available to customers. This strategy is designed to guarantee that only those features that provide tangible value are offered to the wider user base, as confirmed by CRED’s executives.
