- Samsung and LG are reportedly working on tandem OLED tech, which could be included in the Vision Pro 2, providing superior brightness and contrast in a thinner frame.
- Apple’s history of consistent pricing suggests the Vision Pro 2 might maintain its $3,499 price tag despite the advanced display technology.
OUR TAKE
The Vision Pro 2’s potential use of tandem OLED technology highlights Apple’s commitment to enhancing user experience through cutting-edge displays. This move aligns with Apple’s tradition of integrating advanced tech without drastic price increases, maintaining their products’ competitive edge in the market.
— Zoey Zhu, BTW reporter
What happened
Apple’s Vision Pro headset is undeniably expensive, but a big part of its price comes down to all the high-end tech that it’s absolutely overflowing with. Unsurprisingly, that includes its incredibly impressive displays, and a new rumour suggests that Apple might boost the Vision Pro’s screens even further when the Vision Pro 2 eventually launches.
According to a machine-translated version of an article published by Korean outlet SisaJournal, Samsung and LG are working to apply tandem stack technology to their micro-OLED display panels. Apple’s latest iPad Pro uses tandem OLED tech to boost the device’s brightness and contrast while at the same time allowing the tablet to be made much thinner than its predecessors, while the current Vision Pro uses (non-tandem) micro-OLED panels. This report suggests that Samsung and LG are trying to combine those two technologies into one.
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Why it’s important
Tandem OLED technology offers enhanced brightness and contrast in a thinner frame, making it a perfect fit for the Vision Pro 2. This improvement could set a new standard in VR headset displays, offering users a superior visual experience.
Including tandem OLED displays in the Vision Pro 2 aligns with Apple’s commitment to integrating cutting-edge tech without significant price hikes. Historically, Apple maintains consistent pricing across product generations, suggesting the Vision Pro 2 may keep its $3,499 price tag despite the advanced display technology.
This move could help Apple stay competitive in the high-end VR market, particularly as it faces increasing pressure from rivals. The potential inclusion of tandem OLED technology could attract more customers looking for the best in VR displays, solidifying Apple’s position as a leader in tech innovation.
