- Apple is expected to introduce its first generative AI iPhone during the September 9 event, with features like enhanced Siri and personalised Genmoji.
- While some AI features may roll out in the current iPhone 15 Pro Max, the iPhone 16 will be the first fully designed with AI in mind.
OUR TAKE
Apple’s upcoming iPhone 16 event marks a pivotal moment as it embraces generative AI technology. The integration of advanced AI features could greatly enhance user experience by making interactions more personalised and intuitive. However, the gradual rollout of these capabilities raises concerns about immediate impact compared to competitors already utilising AI effectively.
–Lily,Yang, BTW reporter
What happened
Apple is scheduled to release the iPhone 16 on September 9, and it is expected that generating artificial intelligence will be in the spotlight. The event, called “It’s Glowtime”, will take place at Apple Park at 10 a.m. Pacific time and will be streamed live online.
At its Worldwide Developers Conference in June, Apple announced various AI enhancements, including an upgraded Siri and a personalised source list. While existing iPhone models may incorporate some AI features, the iPhone 16 will represent a radical shift toward AI.
Analysts note that while Apple’s entry into AI looks promising, the process will be incremental rather than revolutionary, with all features not rolling out until several years from now. The launch could help Apple cope with declining sales in China, but questions remain about the pricing strategy, especially as competitors have implemented generative AI capabilities.
Also read: Apple bets on AI for iPhone boost amidst faltering China sales
Also read: Apple bets on AI for iPhone boost amidst faltering China sales
Why it’s important
The news of Apple’s upcoming iPhone 16 highlights the company’s strategic shift to integrate generative AI into its devices. This evolution could enhance user interaction with smarter features, potentially revitalising consumer interest in the face of declining sales.
The gradual introduction of AI features into smartphones suggests the direct impact may be limited compared to rivals that are already leveraging similar technology, such as Samsung’s “circle search” feature.
The event could redefine Apple’s market position, but it will require effective execution and a lot of consumer engagement to fully realise its potential benefits. iPhone sales in China have fallen sharply amid uncertain economic conditions and increased competition.
Apple’s pricing strategy is also a key issue. While investors may value profitability more, customers are increasingly looking for value. Combining Siri with OpenAI’s latest ChatGPT-4o model will help entice users to buy.
