- Virgin Media O2 creates a unified Fixed Wholesale unit by combining its consumer and business facing fibre teams under joint leadership.
- New structure aims to simplify partner engagement, speed up fibre delivery and offer stronger competition in UK broadband market.
What happened: VMO2 forms unified fibre wholesale unit
Virgin Media O2 has reorganised its structure, combining its consumer-facing and business-facing wholesale fibre teams into a single Fixed Wholesale unit. The change brings together the former B2B2C and B2B2B teams under one leadership chain, with a unified sales operation. Leadership appointments include Julie Agnew as Managing Director of Fixed Wholesale and Customer Delivery, and Diego Tedesco as Executive Director of Fixed Wholesale, responsible for operations, build, and delivery.
The new unit will sell fibre networks owned by Virgin Media O2 and its partner Nexfibre into ISPs, resellers and enterprise carriers. The combined fibre footprint already passes more than seven million premises. The rollout includes a digitally-first architecture and optimised customer journeys and processes. Agnew says: “With Virgin Media O2 and Nexfibre’s combined fibre footprint already passing more than seven million premises and our network upgrade activity continuing at pace, we’re laying the foundation for the next wave of connectivity innovation across the UK.” Tedesco adds that the wholesale market demands “fresh commercial models that put the focus on the end-customer experience.”
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Why it’s important
This unification by VMO2 arrives at a critical time for UK fixed broadband. With growing demand for full fibre and higher speed connectivity, simplifying wholesale operations can reduce delays, lower costs, and improve partner satisfaction. A combined wholesale team reduces duplication of efforts between consumer and business units and accelerates deployment timelines for fibre networks.
Competition in the UK broadband market has been largely dominated by Openreach, but VMO2’s move could strengthen its challenge. Faster fibre rollouts and more responsive wholesale support may encourage more ISPs to switch providers or expand services, driving innovation and customer benefits. From a positive stance, this reorganisation shows that VMO2 is serious about transforming its wholesale proposition and enhancing its competitive edge. Efficiency improvements, clearer leadership and consolidated effort should yield better service delivery. In sum, the change is likely to benefit wholesale customers, end-users and the broader UK digital infrastructure.
