- The Digital Poverty Alliance highlights low uptake, inconsistent quality and poor awareness across UK social broadband tariffs.
- Reform proposals include standardised offers, improved promotion, and automation to reach more eligible households.
What happened: The digital poverty alliance
The Digital Poverty Alliance (DPA) has highlighted serious flaws in the UK’s social broadband tariff scheme, designed to offer discounted connections to low-income households. According to its policy brief, many eligible families remain unaware of these tariffs or are confused by online-only application processes. Where households do manage to sign up, the quality of service varies significantly. Some providers offer unlimited usage at competitive speeds, while others restrict connections to as little as 30 Mbps, raising concerns over whether the support actually enables full participation in digital life. Affordability is another challenge: even reduced prices can be beyond reach for those in financial hardship.
Data from Ofcom shows limited progress in uptake. In April 2023, only 5.1% of households on Universal Credit subscribed to social tariffs, rising to 9.6% by mid-2024. Despite this increase, the overall proportion remains very low compared to eligibility. At the same time, Ofcom’s affordability tracking reports that 5.3 million UK households—about 23% of the total—struggled to pay for communication services in early 2025, climbing to 26% by May. This shows that while the need is clear, current mechanisms are failing to connect support to those who need it most.
Also read: UK issues guidelines for broadband pole rollout
Also read: Orange partners with Telesat for satellite expansion
Why it is important
Affordable broadband access is now essential for education, work, healthcare and public services. The findings from the DPA point to a widening digital divide, where vulnerable households are left behind despite schemes intended to assist them. Citizens Advice research backs this up, reporting that millions of households miss out on broadband social tariffs each year, leaving around $3.4 billion in unclaimed support. These structural flaws mean that barriers of awareness, accessibility and affordability undermine the entire scheme.
The DPA recommends reforms such as VAT removal, standardised offers across providers, clearer communications through benefit channels, and guaranteed performance levels. Evidence from Policy in Practice shows that data-driven tools such as auto-enrolment and “apply once” systems significantly raise uptake in other sectors like water and energy. Adopting similar models for broadband could address current shortcomings. Without such steps, the gap in digital inclusion will grow, leaving millions disconnected from opportunities that are increasingly digital-first.
