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Home » Rakuten Mobile reaches EBITDA positivity milestone
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IT Infrastructure

Rakuten Mobile reaches EBITDA positivity milestone

By Fiona XuMay 15, 2025No Comments2 Mins Read
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  • Rakuten Mobile achieves positive EBITDA for the first time, marking a significant financial milestone amid competitive challenges in the Japanese telecom market.
  • This success highlights the potential of disruptive business models in the industry.

What happened: Rakuten Mobile achieves first positive EBITDA milestone

Rakuten Mobile has achieved a significant milestone by reporting positive EBITDA for the first time. This accomplishment comes after the company faced substantial challenges since its launch, including intense competition in the Japanese telecommunications market.

The operator has implemented strategies aimed at improving its financial health, focusing on expanding its customer base and enhancing service offerings. By streamlining operations and investing in network infrastructure, Rakuten has positioned itself to better serve its users. This positive EBITDA signals a turning point for the company, highlighting its resilience and commitment to achieving profitability.

Also Read: Japan achieves its first video call from space with AST and Rakuten
Also Read: VMO2, Daisy in $1.75B B2B deal

Why it’s important

The importance of Rakuten Mobile‘s achievement extends beyond its financial metrics. This milestone showcases the increasing viability of disruptive business models in the telecom industry, particularly those that leverage digital technology and innovative pricing strategies.

As more consumers demand flexible and affordable plans, traditional operators are being pushed to reconsider their approaches. Rakuten’s success may influence other telecom companies to adopt similar strategies, fostering greater competition and potentially leading to better services for consumers.

Additionally, this development highlights the broader trend of telecom operators striving for financial sustainability amidst industry challenges. With rising operational costs and the need for extensive investments in 5G infrastructure, achieving EBITDA positivity is crucial for long-term growth.

Other operators, both in Japan and globally, are watching closely as Rakuten navigates this transformative period. The company’s ability to maintain this momentum will not only impact its future but could also set a precedent for the telecom sector, encouraging innovation and improved customer experiences across the board.

EBITDA Rakuten Mobile
Fiona Xu

Fiona Xu is a community engagement specialist at BTW Media. Contact her at f.xu@btw.media.

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