- Rakuten Mobile aims to increase 5G coverage and reliability in urban and suburban areas with Samsung’s advanced 5G radio units.
- Samsung’s 5G radios are set to improve network performance, enable new 5G services, and support future upgrades to 6G.
What happened: Rakuten Mobile chooses Samsung for 5G upgrade
Rakuten Mobile has partnered with Samsung to enhance its 5G network infrastructure in Japan. The collaboration will see Samsung’s advanced 5G radio units deployed across key urban and suburban areas, boosting network performance and extending coverage.
This strategic move is designed to help Rakuten compete more effectively against Japan’s telecom giants, such as NTT Docomo, SoftBank, and KDDI. By upgrading to Samsung’s state-of-the-art technology, Rakuten aims to improve speed, reliability, and overall user experience while preparing for future services like IoT and autonomous vehicles.
Also read: Samsung and UScellular upgrade 5G network
Also read: Rakuten Mobile reaches EBITDA positivity milestone
Why this is important
This collaboration with Samsung underscores Rakuten Mobile’s commitment to developing a state-of-the-art 5G infrastructure. By selecting Samsung’s 5G radios, Rakuten aims to provide users with enhanced network speeds and lower latency, essential for the success of emerging applications like IoT, autonomous vehicles, and smart cities.
The deal is also a win for Samsung, which continues to expand its footprint in the global 5G market. Samsung has seen increased demand for its 5G equipment as telecom operators look for cost-effective, high-performance solutions.
By leveraging Samsung’s advanced technology, Rakuten is positioning itself to offer a more competitive and innovative service in Japan’s increasingly crowded mobile market. As the roll-out of 5G continues worldwide, this deal sets a precedent for how smaller players can challenge industry giants through strategic partnerships and cutting-edge technologies.
