- Wassila Zitoune-Dumontet appointed as CEO of Orange Business France, bringing extensive leadership experience within Orange Group.
- Mireille Helou named Chief Operating Officer of Orange Business, leveraging her diverse roles across the organization to enhance operational excellence.
What happened: Orange Business France appoints Wassila Zitoune-Dumontet as new CEO
Orange Business has promoted Wassila Zitoune-Dumontet to CEO of its France division, effective April 1, 2025. Previously serving as Chief Operating Officer (COO), Zitoune-Dumontet oversaw procurement, operations, and customer service. Her prior roles include Chief Marketing and Digital Officer at Orange Business, as well as Chief Commercial Officer positions at Orange Jordan and Morocco. She will continue her role as Diversity and Inclusion Sponsor for Orange Business.
In addition, Mireille Helou has been appointed as the new COO of Orange Business, also effective April 1, 2025. Helou has held various leadership positions within Orange Group since 2001, including roles at Orange Réunion & Mayotte, Orange Kenya, and Orange Silicon Valley.
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Why it’s important
These leadership changes are part of Orange Business’s strategy to drive performance and innovation during its next phase of transformation. Zitoune-Dumontet’s extensive experience in business transformation and commitment to operational excellence position her to lead Orange Business France effectively. Helou’s diverse background within the Orange Group equips her to promote operational excellence across the organization.
