- Amazon Web Services (AWS) has been selected by Proximus Group to provide global cloud infrastructure as part of a multi-year deal.
- The partnership will enable Proximus to utilize AWS’s suite of services, including generative AI solutions, to drive data-driven expansion and enhance accessibility and analytics while ensuring regulatory compliance.
What happened: Proximus Group partners with AWS for cloud transformation
Proximus Group has entered into a multi-year agreement with Amazon Web Services (AWS) to leverage AWS’s global cloud infrastructure. This collaboration aims to enhance Proximus’s digital capabilities by integrating AWS’s suite of services, including generative AI solutions. The partnership is expected to drive a data-driven expansion of Proximus’s offerings, improving accessibility and analytics while ensuring adherence to regulatory standards.
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Why it’s important
This strategic partnership allows Proximus to optimize its digital identity and Communication Platform as a Service (CPaaS) by utilizing AI and Machine Learning (AI/ML) technologies. The integration of these advanced technologies is anticipated to enhance scalability and cost-efficiency, positioning Proximus to better meet the evolving needs of its customers and stay competitive in the rapidly changing telecommunications industry.
