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Home » Aviva-backed altnet Trueseed in merger talks with rival Freedom Fibre amid sector consolidation
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aviva-backed-altnet-trueseed-in-merger-talks-with-rival-freedom-fibre-amid-sector-consolidation
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Aviva-backed altnet Trueseed in merger talks with rival Freedom Fibre amid sector consolidation

By Cynthia DuJanuary 12, 2026No Comments3 Mins Read
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• UK full-fibre broadband provider Truespeed, supported by Aviva Investors, is in advanced discussions about a potential merger with Freedom Fibre, reflecting consolidation pressures in the alternative network sector.
• The talks surface as many altnets face funding and scaling challenges, raising questions about whether consolidation will improve consumer choice or further entrench debt-driven network strategies.


What happened: merger talks between Truespeed and Freedom Fibre

Truespeed, a UK fibre-to-the-premises (FTTP) broadband network operator that has secured about £175m of backing from Aviva Investors, is reportedly in negotiations with rival provider Freedom Fibre over a possible merger to combine their respective network footprints and operations.

Truespeed has built a full-fibre network across parts of the South West and other rural areas, aiming to improve broadband connectivity beyond the reach of larger incumbents. Freedom Fibre, in turn, operates its own FTTP network covering several hundred thousand premises across regions of England and Wales and has recently rolled out new broadband speed tiers for wholesale partners.

The Sky News report does not specify the exact deal structure, but sources familiar with the matter indicate that talks are advanced and reflect intensifying consolidation discussions within the UK’s “altnet” sector, where multiple independent fibre network builders compete with larger players such as Openreach, CityFibre and nascent national networks.

Both Truespeed and Freedom Fibre are backed by institutional investors: Aviva Investors in Truespeed’s case and investors including InfraBridge (DigitalBridge) and Equitix for Freedom Fibre, which has expanded wholesale broadband options including 2.5 Gbps tiers for reseller providers.

Truespeed’s network has grown through focused investment in rural and underserved premises, while Freedom Fibre has sought to differentiate itself with multi-gig broadband tiers aimed at retail and reseller markets. A merger could mean combining these assets to reduce operating duplication and potentially increase the scale of deployment in areas where demand for full-fibre services remains uneven.

Also Read: G.Network sold to distressed investor as UK fibre sector under increasing strain
Also Read: Orange Polska and APG to buy fibre wholesaler Nexera

Why it’s important

Talks between Truespeed and Freedom Fibre when both are under the influence of major investors reflect broader shifts in the UK’s broadband infrastructure market. Analysts and industry observers have noted that rising build costs, high interest rates and competition from larger networks are fostering consolidation among smaller alternative network providers.

The altnet sector has grown rapidly in recent years as firms sought to challenge incumbent infrastructure providers like Openreach by building gigabit-capable FTTP networks to underserved and suburban areas. However, the capital-intensive nature of full-fibre rollout and slower than expected customer take-up have tightened margins and challenged the financial models of many players. Consolidation discussions such as those involving Truespeed and Freedom Fibre suggest that scale may be necessary to achieve sustainable operations and to compete effectively with larger, better-funded networks.

Despite the potential advantages of pooling resources, there is scepticism about whether mergers will deliver widespread consumer benefits or simply concentrate market power among fewer network providers. Critics argue that consolidation might reduce competitive pressure on prices and service levels for end users, especially in rural markets where options are limited. Furthermore, integrating disparate networks can pose technical challenges and delays, particularly where systems and customer bases differ significantly.

Finally, any merger between Truespeed and Freedom Fibre would contribute to reshaping the UK broadband landscape, particularly if it inspires similar deals among other smaller networks. Policymakers and regulators may need to consider how consolidation influences competition, broadband pricing and the pace of national broadband goals such as the UK government’s aim to achieve universal gigabit-capable coverage by 2030.

alternative network altnet Aviva Investors Freedom Fibre Truespeed
Cynthia Du

Cynthia Du is an intern reporter at BTW Media, specialising in technology and internet governance. She graduated from University College London with a degree in psychology and education. She can be reached at c.du@btw.media.

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