- SoftNET delivers voice and data services including SIP trunking, IP VPN/MPLS and dedicated internet access on a global network with low-latency performance.
- The company operates in a sector facing rapid technological change, infrastructure investment pressures and rising demand for secure, scalable cloud connectivity.
Global network, local reach
SoftNET was established in 1996 in Slovenia as a private telecommunication service provider and has since built an extensive international IP network spanning Southeast Europe and Asia. Its presence includes offices and points of presence (POPs) in countries such as Croatia, Serbia, Bosnia and Herzegovina, Macedonia, Bulgaria, Romania, China, Vietnam, the Philippines and Singapore, enabling widespread reach and local responsiveness.
The company offers a comprehensive portfolio of voice and data services tailored to businesses of different sizes. These services include SIP trunking, IP PBX, IP Centrex, and dedicated internet access, as well as IP VPN, MPLS, and Ethernet private line solutions for secure, high-speed data transport. Additional offerings such as colocation, systems integration and outsourcing help clients manage core communication functions with a single partner.
SoftNET emphasises flexibility and tailored solutions, recognising that modern organisations often require bespoke communication setups to meet specific operational needs. Corporate customers benefit from a unified point of contact and centralised technical support, backed by certified engineers across regions.
Also Read: Softcell Technologies builds enterprise IT for a cloud-first India
Also Read: Sneaker Server: Niche hosting for high-performance bot operations
Industry dynamics and connectivity innovation
The telecommunications sector is evolving rapidly as businesses demand higher performance, scalability and security from their network infrastructure. Providers such as SoftNET are responding to trends including hybrid cloud networking, software-defined wide area networks (SD-WAN) and integrated communication platforms that unify voice, data and collaboration services.
Despite strong demand, the industry still faces significant challenges. Building and maintaining low-latency, high-availability networks across multiple countries requires continuous investment in both hardware and human capital. Companies must also stay ahead of emerging threats in cybersecurity and meet stringent compliance requirements around data protection and service levels.
Innovation remains a priority. For SoftNET, participation in major internet exchanges like DE-CIX in Frankfurt, VIX in Vienna and HKIX in Hong Kong enhances connectivity, peering options and performance for enterprise customers. The company’s 24/7 network operations centre and certified engineering teams aim to ensure reliability and rapid response times — essential in a business environment where downtime can incur significant costs.
Recent company updates include ISO 9001 and ISO 27001 certifications for quality and security management, reinforcing SoftNET’s commitment to high standards in service delivery and information protection.
