- Flight Centre Travel Group (FCTG) reintroduces Cruiseabout to capture growing demand in the Australian cruise market.
- The company leverages its network and technology to improve the cruise booking experience.
FCTG’s strategic move in the cruise sector
In an effort to take profit from a rising need for cruise holidays Flight Centre Travel Group (FCTG) has announced the relaunch of its Cruiseabout brand in Australia. In order to accommodate both novice and seasoning cruisers, the effort will include an Australian-based call centre, a network of specialised cruise experts, and upgraded online booking options. The global cruise industry is projected to grow steadily, with passenger numbers expected to reach 39 million by 2027, making it a prime opportunity for expansion.
The CEO of FCTG Leisure Brands, James Kavanagh, claims that this relaunch represents a component of an overall effort to offer a more individualised, expert-driven experience. FCTG requires to set Cruiseabout beyond its rivals and transform its market leadership by centralising operations and strengthening digital capabilities. The strategy is also in line with more general travel trends, where customers are pressing for an easy change between online and in-store services.
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FCTG’s broader strategy and industry innovations
In addition to Cruiseabout, FCTG continues to expand the range of travel brands with FCM Travel Solutions and Flight Centre. To maximise business travel, influence cost, and boost effectiveness for corporate clients, the company is investing in AI and automation. Those changes also address difficulties facing the travel category, like transforming airline fares, directing laws, and shifting customer requirements.
With technology platforms that expand their reach but retain individualised service, FCTG’s independent travel division helps agents grow even further. Legacy travel companies can innovate to stay competitive, as demonstrated by the company’s ability to integrate traditional travel comprehension with current tools. By enhancing its corporate and leisure offerings, FCTG offers itself in a position to overcome industry obstacles and seize emerging opportunities in international travel.
