Everlytic Marketing Automation Powers Smarter Email

• South African-born messaging platform using email, SMS, WhatsApp, voice and more to automate personalised communication.

• Faces industry challenges—from deliverability and data protection to content demands—yet leads with innovation in marketing automation.

Everlytic (Pty) Ltd at a Glance

Everlytic (Pty) Ltd is a proudly South African marketing and communication platform offering bulk email, SMS, WhatsApp, push, voice broadcasting and marketing automation. Built from a garage in Johannesburg in 2004, it has become a trusted provider of scalable, secure messaging solutions for businesses of all sizes. Its “Powerful Communication Starts Here” ethos underscores its unified platform experience for email marketing, transactional messaging, API-driven engagement and audience growth.

The company has earned recognition as South Africa’s fastest-growing tech company (Deloitte) and featured among Africa’s most promising tech companies by CIO Review, with finalists in PwC’s Vision to Reality Awards. The platform powers billions of messages annually and is valued for its local expertise and robust infrastructure.

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Industry Landscape, Challenges and Innovation at Everlytic

The marketing automation landscape struggles with rising expectations: high-volume deliverability, privacy constraints, content creation strain and technical integration. Everlytic itself outlines common hurdles such as perceived high costs, steep learning curves, impersonal messaging risk, integration complexity, and demand for consistent content quality—accompanied by practical solutions like ROI-driven pricing tiers, guided training, personalisation at scale, API integrations, and repurposing assets .Email engagement also has new friction points: privacy changes in Gmail and Apple Mail skew open-rate tracking, making click-rates a more reliable metric. Some industries—like healthcare and education—improve engagement, whereas automotive and logistics face declines. Notably, complaint rates have doubled since 2020.

Everlytic has responded with continuous innovation. It offers marketing automation workflows triggered by subscriber behaviour, dynamic branching, and automated nurturing sequences. Its “Everlytic Growth Journey” steps businesses toward full automation—streamlining from basic bulk sends to fully automated, personalised campaigns.Everlytic also pushes inclusive leadership—women drive UX redesigns, platform stability improvements, and feature development. Marketing Manager Louise Krog highlights that female innovators “are the driving force behind the innovation that powers Everlytic’s smart, scalable communication tools.” Leaders like Suzette Jonker and Nicole van Rhijn shape her message of curiosity, learning and overcoming imposter syndrome.