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    Home » Channel G: Innovating accessible technology for all
    Company Stories

    Channel G: Innovating accessible technology for all

    By Chloe ChenJune 7, 2024Updated:June 9, 2025No Comments5 Mins Read
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    • Channel G, led by CEO Rujinun Petchin, is dedicated to making high-quality technology accessible and affordable for everyone, offering customisable software solutions tailored to meet diverse customer needs.
    • They emphasise strong customer engagement and adaptability to technological advancements, ensuring they stay competitive and relevant.
    • With a focus on sustainability and ambitions for international expansion, Channel G is committed to growing its presence and impact in the tech industry.

    Channel G, is a dynamic software company that has set out to revolutionise the way people interact with technology. Founded by visionary CEO Rujinun Petchin, Channel G is driven by a mission to make high-quality technology accessible to everyone at fair prices. This commitment to affordability and inclusivity is at the heart of everything they do.

    Provide technology that is easy to use and accessible to all

    Channel G’s mission is to provide technology that is easy to use and accessible to all, ensuring that everyone can benefit from the digital age. Rujinun Petchin said in the interview, “We believe in offering our services at a fair price, ensuring that technology is accessible to all. Our strategies are rooted in affordability because we think everyone should be able to own and use technology to communicate and interact in the digital age.” Their vision is to create a connected world where technology bridges gaps rather than creating them. This vision guides their strategic decisions, focusing on providing excellent service at fair prices, and enabling more people to own and use cutting-edge technology.

    We believe in offering our services at a fair price, ensuring that technology is accessible to all. Our strategies are rooted in affordability because we think everyone should be able to own and use technology to communicate and interact in the digital age.

    Rujinun Petchin, CEO of Channel G

    Channel G offers a wide array of customisable software solutions. With nearly 40 different services, they cater to a diverse range of needs. From bespoke applications to VIP software tailored to specific customer requirements, Channel G positions itself like a digital restaurant where customers can pick and choose what they need from an extensive menu of options. This flexibility and customer-centric approach are key differentiators in the market. Like Rujinun Petchin stated, “We liken ourselves to a restaurant with a varied menu, where customers can select and customise the services they need. This approach allows us to cater to the unique requirements of each customer, ensuring satisfaction and tailored solutions.”

    A strong emphasis on word-of-mouth referrals and networking

    Engaging with customers to understand and meet their needs is a cornerstone of Channel G’s approach. They place a strong emphasis on word-of-mouth referrals and networking, ensuring that their reputation for excellent service spreads organically. By closely listening to customer feedback and customising their offerings, Channel G ensures that they meet the unique needs of each client, fostering strong and lasting relationships.

    We liken ourselves to a restaurant with a varied menu, where customers can select and customise the services they need. This approach allows us to cater to the unique requirements of each customer, ensuring satisfaction and tailored solutions.

    Rujinun Petchin, CEO of Channel G

    Channel G recognises the challenges posed by rapid technological advancements, particularly in areas like AI. They are proactive in learning about new trends and adapting their services accordingly. By staying ahead of the curve and incorporating the latest technologies, Channel G ensures that they remain competitive and continue to offer relevant and cutting-edge solutions to their customers.

    Explore partnerships focused on green energy

    Sustainability is a hot topic, and Channel G is committed to playing their part. They are exploring partnerships with companies focused on green energy and are incorporating sustainable practices into their operations. For instance, they are looking into cloud solutions that align with their environmental goals, demonstrating their commitment to reducing their carbon footprint and promoting a greener future.

    Originally a software-focused company, Channel G is now exploring opportunities in other industries. They are expanding into hardware and are keen to venture into AI and other emerging technologies. While their immediate focus is on strengthening their presence in Thailand, they have ambitions to expand internationally, seeking opportunities to grow and innovate on a global scale.

    Channel G, under the leadership of Rujinun Petchin, is dedicated to making technology accessible, affordable, and sustainable. Their commitment to customer satisfaction, innovative solutions, and strategic growth positions them as a leader in the tech industry. With a solid foundation in Thailand and aspirations for international expansion, Channel G is poised to make a significant impact on the global tech landscape.

    About Channel G

    In the area of digital communications, Channel G is dedicated to providing cutting-edge solutions that bring people together from all corners of the globe. With a vision to create a seamlessly connected world where technology empowers individuals and businesses alike, Channel G offers high-speed internet, cloud communication platforms, and state-of-the-art network infrastructure to meet the diverse needs of its customers. Prioritising innovation, ensuring reliability, and focusing on customer-centric service with personalised solutions and dedicated support, Channel G is not just connecting devices but connecting lives and shaping the future of communication.

    Channel G customisable software
    Chloe Chen

    Chloe Chen is a junior writer at BTW Media. She graduated from the London School of Economics and Political Science (LSE) and had various working experiences in the finance and fintech industry. Send tips to c.chen@btw.media.

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