- Telkomsel’s AI strategy emphasises frontline innovation with centralised support.
- Businesses should let teams drive AI adoption, enhancing operations with technology.
Telkomsel‘s AI strategy emphasizes frontline innovation supported by centralized expertise, urging businesses to empower teams to drive AI adoption and enhance operations with technology.
Empowering teams for innovation
Telkomsel, a leading telecommunications provider in Indonesia, is at the forefront of AI adoption to tackle both internal and external business challenges. Hasudungan P.C Sijabat, the company’s Senior Architect for Enterprise Solutions, advocates for starting AI implementation at the frontline, allowing teams to experiment with small use cases before expanding to more critical applications. He cites insights from Harvard Business Review, which suggest that leaders should foster frontline innovation while providing a centralized center of excellence for platforms, data engineering, and governance.
Strategic importance of AI
This approach highlights the essential role AI plays in modern business, not only in solving specific problems but also in boosting overall operational efficiency. By putting teams in charge of AI adoption, Telkomsel ensures that the technology is applied in ways that are both effective and responsible. This strategy is in line with the broader belief that technology should deliver tangible business benefits and be managed by human users, as AI continues to be an increasingly vital component of corporate strategy.
A human-centered approach to AI
In an era of rapid digital transformation, Sijabat’s approach offers a refreshing perspective on AI integration. Starting small and empowering teams helps avoid the common pitfalls of top-down implementations, encouraging a more organic and sustainable adoption of technology. This method not only drives innovation but also ensures that AI applications are directly relevant to real-world challenges. Sijabat’s emphasis on maintaining human control over technology resonates in a time when balancing automation with human oversight is more important than ever.
About Telkomsel
Telkomsel, a subsidiary of Telkom Indonesia, is the largest cellular operator in Indonesia, serving millions of customers across the archipelago. Known for its innovative approach to telecommunications and digital services, Telkomsel is committed to leveraging advanced technologies like AI to enhance customer experience and operational efficiency. With a strong focus on empowering its workforce and driving technological adoption, the company continues to be a leader in the industry.
