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    Home » TM Forum names Telstra, NBN veteran to lead AI mission
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    TM Forum names Telstra, NBN veteran to lead AI mission

    By Fiona XuJanuary 10, 2025No Comments2 Mins Read
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    • TM Forum appoints Guy Lupo, formerly of NBN Australia, to lead its AI & Data Innovation mission, focusing on accelerating AI adoption for telecoms.
    • Lupo aims to develop best practices and standards, enhancing operational efficiency and customer experiences in the telecommunications sector.

    What happened: AI leadership role for Guy Lupo

    TM Forum, the global alliance of telecommunications and tech companies, has appointed Guy Lupo to lead its ‘AI & Data Innovation’ industry mission. Lupo transitions to this role from NBN Australia, where he served as the general manager for enterprise security architecture.

    Alongside his new responsibilities, he is also pursuing a PhD at Swinburne University in Australia. In his position, Lupo aims to accelerate AI adoption among Communication Services Providers (CSPs) by establishing best practices, standards, data architectures, and APIs.

    His vision includes creating a framework that allows telcos to confidently adopt solutions co-developed with TM Forum’s extensive community. This strategic initiative is one of three ongoing missions at TM Forum, alongside Composable IT & Ecosystems and Autonomous Network Operations, all led by senior industry figures.

    Also read: TM Forum appoints Guy Lupo to lead AI & Data innovation mission
    Also read: AI adoption begins on the frontline, advocates Telkomsel architect

    Why this is important

    The appointment of Guy Lupo marks a significant step for TM Forum as it seeks to navigate the rapidly evolving landscape of AI in telecommunications. As the industry embraces digital transformation, the integration of AI is becoming crucial for enhancing operational efficiency and improving customer experiences. Lupo’s extensive background in security architecture at NBN Australia positions him well to address the challenges of AI implementation within telcos.

    This initiative is particularly relevant in light of recent industry trends, where operators are increasingly investing in AI to optimise their networks and streamline services. For instance, collaborations between major telecoms and tech giants like Microsoft are already exploring AI-driven solutions to enhance operational capabilities. As competition intensifies, CSPs must leverage data effectively to remain relevant and competitive.

    Moreover, Lupo’s role reflects a broader movement within the industry towards standardisation and collaboration. The establishment of best practices and standards will not only facilitate smoother AI integration but also foster innovation across the sector. Ultimately, this development impacts readers by signalling a shift in how telecommunications will evolve in the AI era, promising enhanced services and experiences for consumers.

    AI adoption TM Forum
    Fiona Xu

    Fiona Xu is an intern reporter at BTW Media, having studied Media Management at Hong Kong Baptist University. She specialises in tech reporting and investigative journalism. Contact her at f.xu@btw.media.

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