- Apple will allow businesses to personalize how they appear in emails and phone conversations on iPhones.
- Apple Business Connect tool updated several features to promote the user experience.
What happened
Apple will allow businesses to modify how they appear in emails and phone calls on the iPhone now. On Wednesday, Apple highlighted how businesses using its Business Connect tool may add their brand name and logo in ways that will appear in iPhone apps for email, phone calls, and payments. The Business Connect Apple launched last year, allowing firms to claim listings in Maps, Messages, Wallet, Siri, and other apps. Another small update to the Apple’s Tap service displaying the company’s logo instead of category icon.
Apple Business Connect features bunch of services for registered businesses to create a consistent brand and location presence across apps that customers use daily, including as Apple Maps, Wallet, and Mail. Starting next year, businesses will be able to register for Business Caller ID. When they contact clients, their name, logo, and department will appear on the inbound call screen.
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Why it’s important
The new feature means Apple users may start seeing company’s logos and names in the incoming call. The feature avoids potential scam calls to some level, displaying the companies that opted into the business caller IDs as legitimate businesses. Each registered business in Business Connect Tool can ensure that its information is correct and provide additional information such as images or special deals.
Collecting verified, up-to-date company information could be beneficial to Apple if it eventually develops its own search engine or internal features for Apple Intelligence rather than directing consumers to external sources such as Google, Yelp, or Meta. Branded Mail is a tool that organizations may sign up for now before it becomes available to users later this year, perhaps making emails simpler to find in a sea of unread messages. In recent years, Gmail has also incorporated authorized brand logos and checkmarks to indicate whether an email is from a trusted source.
