The global sports management software market is poised for significant growth, projected to reach USD 24.09 billion by 2031, according to a report by Allied Market Research. The market, which was valued at USD 5.96 billion in 2021, is expected to grow at a compound annual growth rate (CAGR) of 15.1% over the next decade. This growth is driven by increased investments from governments and private enterprises in the sports industry, alongside the rapid digital transformation of sports facilities.
The report highlights key segments within the market, including software and services, with the software segment leading in 2021, accounting for over two-thirds of the market. However, services are anticipated to grow at the fastest rate (16.4% CAGR) due to their benefits, such as enhanced training schedules, fitness tracking, and fan engagement.
By application, client management software is expected to see the highest growth, with a CAGR of 16.9%, as it helps build relationships and streamlines sales. However, event management and scheduling software dominated the market in 2021 due to its efficiency in managing tournaments and leagues.
Regionally, North America led the market in 2021, contributing over a third of the total share, thanks to advancements in sports technology. The Asia-Pacific region is expected to register the highest growth (16.7% CAGR), driven by increased fan engagement.
The report also addresses the impact of COVID-19, noting how the pandemic accelerated the adoption of emerging technologies such as AI-powered solutions and cloud-based services to manage sports events.
Major players in the market include Omnify, Oracle Corporation, NBC Sports Group, and SAP SE.
