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    Home»All»Products»Apple faces uphill battle as Apple Watch sales resume amidst patent dispute
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    Apple faces uphill battle as Apple Watch sales resume amidst patent dispute

    By Elma YuanDecember 28, 2023Updated:January 8, 2024No Comments3 Mins Read
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    • Apple resumed Apple Watch Series 9 and Ultra 2 sales despite a temporary import ban from the US International Trade Commission due to patent violations by Masimo.
    • Legal experts express skepticism about Apple escaping the ban, emphasizing challenges in the legal landscape.
    • The uncertainty underscores the vulnerability of industry giants to legal challenges and highlights the complex dynamics of intellectual property rights in the technology sector.

    Apple has recently resumed sales of its Apple Watch Series 9 and Ultra 2 following a temporary pause on a sales and import ban imposed by the US International Trade Commission (USITC).

    The ban was a consequence of Apple being found in violation of patents held by medical device maker Masimo.

    Legal hurdles and skepticism

    While Apple has been granted a temporary reprieve by a federal appeals court to continue sales, legal experts express skepticism about the company’s ability to entirely escape the ban. Smith Brittingham, a partner at Finnegan, Henderson, Farabow, Garrett & Dunner, LLP, remarked, “It’s unlikely that the import exclusion order will be disapproved by the USTR and the president,” hinting at a prevailing skepticism regarding the possible approval of the exclusion order.

    Some experts even suggest that barring a Christmas miracle, it’s unlikely that Apple will find a way to escape the ban. Despite the tech giant’s stature, there appears to be a belief that the legal arguments and proposed changes put forth by Apple may face obstacles in convincing decision-makers.

    The uncertainty looming over the potential ban and its potential repercussions on sales and product development underscores the vulnerability of even industry giants to legal challenges. This case also brings attention to the complexities of intellectual property rights within the technology sector, emphasizing the delicate balance between innovation and respecting patents.

    Also read: Apple challenges US ban on watch Series 9 and Ultra 2

    It’s unlikely that the import exclusion order will be disapproved by the USTR and the president

    Smith Brittingham, partner at Finnegan, Henderson, Farabow, Garrett & Dunner, LLP.

    Awaiting a verdict:

    With the US Customs and Border Protection set to rule on proposed changes by Apple on January 12th, the outcome remains uncertain. If these changes are not approved, the court may further delay the ban until a final ruling on the patent dispute, potentially influencing the wearables market landscape not only for Apple but also for its competitors.

    As Apple navigates the intricate legal terrain, the final ruling on the patent dispute will undoubtedly shape the future trajectory of not just Apple’s wearables but also set a precedent for how tech giants grapple with intellectual property challenges in the ever-evolving technology landscape.

    Apple Apple Watch Electronics Product Series 9 Ultra 2
    Elma Yuan

    Elma Yuan was a junior reporter at BTW media interested in media and communication.

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