- Amadeus Reference Experience to modernise RAM’s digital interface, improving passenger booking and check-in processes.
- New mobile app offers self-service flight bookings, check-ins, and disruption management for smoother travel experiences.
- Partnership marks a significant step in RAM’s strategic digital transformation, aiming to become a global connector by 2037.
Royal Air Maroc (RAM) has embarked on a significant digital transformation journey by partnering with Amadeus to enhance the traveler experience through the deployment of the Amadeus Reference Experience. This collaboration is a critical part of RAM’s ambitious development plan aimed at modernising its services and expanding its global footprint by 2037.
Under this partnership, RAM will introduce a new mobile interface that will allow passengers to effortlessly manage their bookings, complete check-ins, and access additional services. This initiative is designed to boost customer satisfaction by offering a smoother and more efficient digital experience. Passengers will also benefit from a disruption management option, enabling them to easily find alternative flights through the app in case of any interruptions.
Strategic digital transformation
The CEO of Royal Air Maroc, Mr. Addou Abdelhamid, emphasised the importance of this partnership, highlighting how technology will play a pivotal role in RAM’s future growth. The airline aims to establish itself as a global connector across five continents by 2037, and the collaboration with Amadeus is a crucial step towards achieving this vision.
Amadeus, represented by Maher Koubaa, EVP Travel Unit and Managing Director EMEA, expressed pride in supporting RAM’s digital transformation. The Amadeus solution will allow RAM to offer a seamless experience, enabling passengers to update their bookings anytime, directly through the platform, without the need for third-party intervention.
Ambitious growth plans
As Morocco’s flag-carrier, RAM is already a significant player in the aviation industry, connecting to over 80 airports worldwide with a fleet of more than 50 aircraft. The airline’s strategic overhaul aims to expand its fleet and significantly increase passenger numbers, targeting 32 million annual passengers by 2037. This partnership with Amadeus marks a crucial milestone in RAM’s journey towards becoming a leader in global air travel.
About Royal Air Maroc
The Moroccan flag carrier, present in Africa since its creation in 1957, Royal Air Maroc is a leading airline on the continent. It has a young fleet consisting of about fifty aircraft and connects the main airports in Morocco to more than 80 airports worldwide.
In July 2023, Royal Air Maroc embarked on a new dimension through the signing of a 2023-2037 program contract with the government. The objective is to elevate Royal Air Maroc’s positioning from a regional operator to a global carrier, to quadruple the current fleet to 200
aircraft, and to ensure the transportation of 32 million passengers by 2037.
Royal Air Maroc is the first African airline to join oneworld. The partnership with this prestigious alliance, bringing together the world’s finest references in air transport, allows Morocco to connect with a network of more than 520 million travellers and over 900 destinations in more than 170 countries.
